CrownPeak announced the launch of its Online Marketing Management Suite, with content management and marketing tools designed to enable online marketers to more easily and effectively engage target audiences. The completely new Suite of tools empowers business managers to test, target and measure content relevance in Web sites, landing pages, banner ads, mobile devices, social media and other online channels. Users can create “playlists” of persona segments based on implicit data such as referring URLS, external marketing campaigns, paid vs. organic search, geography or even specific IP ranges. Additionally, CrownPeak enables the creation of explicit segments based on what is “known” about each visitor from online registration or other forms (e.g. Webinar or white paper sign ups, polls and/or survey results). Also introduced within the new Suite are new form building tools to make it easier for CrownPeak customers to create any type of data collection form, and use that data for content targeting purposes. CrownPeak’s new tools can be integrated into other online marketing solutions and social media programs. From CRM solutions such as Salesforce.com, email solutions such as ExactTarget, and Web analytics solutions such as Omniture‘s Site Catalyst and Google Analytics and Website Optimizer, CrownPeak provides pre-integrated solutions. The new CrownPeak capabilities are immediately available to users. http://www.crownpeak.com
Alfresco Software announced that it has included the OASIS Content Management Interoperability Services (CMIS) Version 1.0 in Alfresco Community 3.2 to enable developers and organizations to participate in the public review process. The OASIS CMIS Technical Committee (TC) has recently approved CMIS Version 1.0 as a Committee Draft and announced the start of a two month public review period. The objective of the CMIS specification is to deliver a common REST or Web Services API that can be used to develop write-once, run-anywhere, next generation content and social applications. The CMIS specification is backed by vendors including Alfresco, Adobe Systems, EMC, IBM, Microsoft, OpenText, Oracle and SAP. As an OASIS TC member, Alfresco is able to offer an implementation of CMIS for developers who wish to participate in the public review process. The public review ends December 22, 2009. The OASIS TC has issued an open invitation to comment and strongly encourage feedback from potential users and developers. CMIS 1.0 Public Review can be downloaded with Alfresco Community 3.2 at: http://wiki.alfresco.com/wiki/Download_Community_Edition.
In a world that seems increasingly about technology itself, it has become tempting to assume that the questions and challenges of new and better information products is about the technology. While it is true that technology is the key enabler of the new information world we are building, it is also true that the decision making and judgment involved in how that technology is to be organized and deployed is of equal–and not decreasing–importance. Indeed, as the products move toward increasing sophistication and flexibility–smart content you might say–the importance of the human and organizational parts of the information life cycle become even more important.
It is a truism that you cannot deliver information products you can’t create and manage, and with the circle of participants in that creation and management ever widening, we must be sensitive to the limits of the creators. Moreover, while just "getting it up on the web" used to be at least sufficient to justify deployment of information products, today’s information consumer has a much more extensive and demanding list of features required before he will accept web-based information. The publisher who forgets or ignores that list is for trouble.
In a half-day session preceding the Gilbane conference next week, the Gilbance consulting team will tackle some of the real world challenges inherent in this rapidly changing information world, providing both sign posts for issues likely to come up and "in the trenches" suggestions for how to deal with them. The goal of the session, scheduled for the afternoon of December 1, is that the attendees leave with a better handle on how to proceed in the quest for better information products and the role "smart content" should play.
The presenters, in addition to their expertise in the technology and tools of information, bring a unique resource to their efforts: years of design, implementation and evaluation of real organizations facing real challenges.
As part of next week’s Gilbane Boston Conference, the XML practice will be delivering a pre-conference workshop, “Managing Smart Content: How to Deploy XML Technologies across Your Organization.” The instructors will be Geoff Bock, Dale Waldt, Bill Trippe, Barry Schaeffer and Neal Hannon–a group of experts that represents decades of technical and management experience on XML initiatives.
A tip of the virtual hat to Senior Analyst Geoff Bock for organizing this.
Smart content holds great promise. First with SGML and now with XML, we are marking up content with both formatting and semantic tags, and adding intelligence to electronic information. Using richly tagged XML documents that exploit predefined taxonomies, we are developing innovative applications for single source publishing, pharmaceutical labeling, and financial reporting. By managing content snippets in a granular yet coherent fashion, these applications are revolutionizing our capabilities to meet business needs and customers’ expectations.
What’s working and why? What are the lessons learned from these innovative applications? Does the rapid growth of web-based collaborative environments, together with the wide array of smart content editors, provide the keys to developing other business solutions? There are many promising approaches to tagging content while doing work. Yet we still face an uphill battle to smarten up our content and develop useful applications.
In this workshop, we the five members of the Gilbane practice on XML technologies will share our experiences and provide you with practical strategies for the future. We will address a range of topics, including:
- The business drivers for smart content
- Some innovative content management techniques that make authors and editors more productive
- The migration paths from ‘conventional’ documents to smart content
- How to apply industry-specific taxonomies to tag content for meaning
- The prospects for mash-ups to integrate content from disparate application communities
We will discuss both the rapidly developing technologies available for creating, capturing, organizing, storing, and distributing smart content, as well as the organizational environment required to manage content as business processes. We will identify some of the IT challenges associated with managing information as smart content rather than as structured data, and map strategies to address them. We invite you to join the conversation about how best to exploit the power of XML as the foundation for managing smart content across your organization.