There sure are lots of surveys on social media and networking tools these days. I just noticed one Dynamic Markets did for AT&T. Here are some of the highlights from their website.

A pan-European survey of more than 2,500 people in five countries shows that the use of social networking tools as part of everyday working life has led to an increase in efficiency. The study shows that 65% of employees surveyed in Great Britain, France, Germany, Belgium and the Netherlands say their company has adopted social networking as part of their working culture. The research also reveals that the rate of adoption is most popular in Germany, leading the way at 72% while Great Britain lags behind with 59%. The study also reveals:

  • 65% of employees surveyed say that social networking sites have made them and/or their colleagues more efficient
  • 63% say they have enabled them and their colleagues to achieve things that would not otherwise have been possible
  • 46% say they have sparked ideas and creativity for them personally

The Top 5 social networking tools being used as part of everyday working life are:

  1. Companies’ own collaboration sites on intranets (39%)
  2. Internal forums within the company (20%)
  3. Company-produced video material shared on intranets (16%)
  4. Online social networks, such as LinkedIn and Facebook (15%)
  5. External collaboration sites on the web and internal blogging sites (both 11%)
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