In tough economic times it is tempting to over-emphasize cost savings. A better approach is to consider cost savings if necessary, but to develop a strategy to grow your revenues first if you can. This may mean some re-deploying rather than cutting. One important path to growth is to ensure your products are available and appealing to a broader, international market. Below is a sample of what we are covering in our track on managing global content next week at Gilbane Boston to help you learn how, or how to do it better.

GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content
Wednesday, December 3rd, 2:00pm, Westin Copley, Boston

Product content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. This session discusses how to design GCVCs that integrate content and localization/translation technologies to support single-sourcing, simultaneous product shipment programs, and alignment with product lifecycle management or product data management systems. Speakers share current best practices and provide insight into what’s coming in the next wave of people, processes and technologies for multilingual product content.

Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group

  • Fred Hollowood, Director Language R&D, Shared Engineering Services, Symantec Corporation
  • Natasja H.M. Paulsen, Partner, Ordina Consulting
  • Sophie Hurst, Senior Product Marketing Manager, SDL