Well, if not dead, at least dying. Via Paid Content: IDG No Longer A Print Company; Online 35 Percent Of U.S. Publishing Revenues
IDG is no longer a print media company, declares Colin Crawford, the SVP of Online at the company, in a rather revealing post on his own blog. The trade behemoth is a private company, so this insight is a helpful one.
— The absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter.
— In the US, our online revenue now accounts for over 35% of our total US publishing revenues. Next year, for many brands online revenues will be greater than print revenues, if fact they already are at some of our key brand and by 2009 – about 50% of IDG’s US revenues will come from online.
— “Going forward IDG Communications will define itself as a web centric information company complemented by expos, events and print publications.”
The metrics are compelling, don’t you think?
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