Document Sciences Corporation (NASDAQ: DOCX) announced it has completed the acquisition of CambridgeDocs a provider of document transformation and repurposing technology. The acquired technology will allow xPression, to import and repurpose content from popular formats, including Word, HTML, PDF, Excel, RTF, and Adobe FrameMaker, enabling customers to leverage the tens of thousands of documents existing throughout an enterprise without having to manually recreate the content. Once transformed, the content can be made available for delivery through Document Sciences xPression product suite, as well as independently through XML-based Web Services. The transformed content can also be classified and indexed within enterprise information portals, and aggregated, assembled and (re)published in multiple formats, including HTML, PDF, Postscript, IBM AFP, PCL and RTF. In addition to tighter integration with CambridgeDocs technology, Document Sciences will continue to develop CambridgeDoc’s xDoc product suite. The xDoc products sold through OEM software agreements with vendors in the XML content management and publishing area. The entire CambridgeDocs team, located in Cambridge, MA, and Lahore, Pakistan, will be joining the Document Sciences. http://www.docscience.com, http://www.cambridgedocs.com
Magazines have been doing electronic publishing for a long time. Magazine articles, for example, have been in databases for at least 20 years, and some of the magazine publishers were the earliest to leverage the Web–and some with tremendous success even at the very beginning. (I was at ZDNet briefly in the 1990s when the traffic seemed to double monthly.) Yet some other magazines have been laggards, nervous perhaps about what the digital product might do to the print. Still others have developed interesting mixed models, where some content in the print ends up free on the Web while other content is available only to print subscibers. And others have developed wholly different digital products that share little more than the brand with the print product. There is no end to the potential models, and perhaps for very good reason–every audience is different and every mix of advertisers is different.
I happened on a very thoughtful discussion about magazine digital publishing models. Staci Kramer of paidContent.org moderated “a fireside chat” with Jim Spanfeller, CEO of Forbes.com and Jeff Price, President of SI.com at the SIIA conference in NYC earlier this week. The video can be watched in its entirety here; it’s about 30 minutes long, and well worth your time if you are thinking about these issues.