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New Inc 500 Social Media Research from UMass

Nora Barnes, Chancellor Professor of Marketing & Director, UMD Center for Marketing Research at the University of MA Dartmouth, along with co-author Eric Mattson, have finished their study of the Inc. 500 and their use of social media. This follows-up an earlier study from Nora on corporate blogging.

The obviously interesting headline finding, which I’ve pasted from Nora’s email is:

The Inc. 500 are thoroughly involved in social media at an adoption rate more than twice that of the Fortune 500. Best yet, this is probably the most valid study on corporate blogging etc. done to date, with a very low error level of just +/- 3%.

A summary of the findings in PDF is available here. Nora will be publishing more analysis of the research throughout 2007, some of which she will talk about here as one of our guest bloggers.

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