Nora Barnes has released the results of research into blogging from the Center for Marketing Research at UMass Dartmouth, where she is the Director and a Professor. This is a welcome addition to the sparse collection of research that has been conducted to date. The published report is free and is available (as a 1.3mb PDF) here, or from the Center, where there is also a link to a podcast of an interview with Nora, and links to comments from others on the study.
University of Massachusetts Research on Blogging
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New Inc 500 Social Media Research from UMass
Nora Barnes, Chancellor Professor of Marketing & Director, UMD Center for Marketing Research at the University of MA Dartmouth, along with co-author Eric Mattson, have finished their study of the Inc. 500 and their use of social media. This…