WebSideStory, Inc. (NASDAQ:WSSI) announced the launch of WebSideStory Search 4.0, a site search solution to automatically integrate site search and web site behavioral data. This technology, called Active Ranking, enables marketers to optimize the ranking of their search results based on any number of important visitor metrics, such as conversion rate, entry pages, most requested pages and visits, and improve their online business objectives, including increasing conversions or delivering the most relevant content. WebSideStory Search 4.0 integrates with WebSideStory’s HBX Analytics solution via the company’s Stream Reporting API. WebSideStory Search 4.0 offers a number of other capabilities, including guided site navigation, an increase in search capacity, and automated SEO sitemap and shopping engine feeds.