WebSideStory, Inc. (NASDAQ:WSSI) announced the launch of HBX Analytics 3.5, which expands the dimensions of analysis beyond the tracking of traditional HTML content to include streaming media and mobile device user behavior. These capabilities enable marketers to analyze the activity of an entirely new set of visitor demographics. HBX 3.5, which is currently available to customers at no extra charge, includes: Streaming Media Tracking – Customers can quantify audience levels and interaction with streaming audio and video content served on their own web site or distributed to an external web site via Windows Media Player, QuickTime or RealPlayer; and Analysis of Mobile Device User Behavior – Marketers can now get rich information about visitors who access their HTML and WML web sites through mobile devices. This includes defining active segments for all mobile audiences to better understand their unique navigational behavior and content preferences. HBX 3.5 also provides detailed reporting on the mobile devices used by visitors, including brands, models and service providers.