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Vendor News and RSS

Frank does a great job of filtering the news and getting it out to our readers. We get several press releases a day, and on busy days it can be a dozen or more. When one of our conferences or a trade show like AIIM is coming up, the flood of news can be pretty overwhelming. To make it more challenging, most of the news ends up in our email in-boxes–along with dozens of other legitimate email and, some days, hundreds of spam. I have pretty good spam filtering, but sometimes it overflags, and a vendor email will end up in my junk mail folder. Every week or so, I go through the spam and flag these email addresses for my white list.
So I have a proposal for vendors. Come up with an RSS feed for your news, and I will subscribe to it. A few of you already do this, and I have subscribed, but most of you don’t. So add an RSS feed for your press releases and let us know–by email of course. 😉
While you are thinking about it, you could consider a more general RSS feed for other elements of your Web site–events, new documents, and so forth. I am sure your customers would appreciate it too.

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2 Comments

  1. Nooked Blog

    Gilbane Group Analysts demand RSS feeds – Nooked makes it easy…

    The folks over at the Gilbane Group are demanding companies to start using RSS. “Frank does a great job of filtering the news and getting it out to our readers. We get several press releases a day, and on busy…

  2. Frank Gilbane

    Let me second Bill’s request. We do have good spam filters here, and a lot of press releases end up caught in them since it is hard to be a marketeer and not occasionally get a little aggressive with the kind of language spam filters look for. Of course we strip out most of that language from vendor news items before we publish, so our readers will get the announcements we choose if you can get it through to us!

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