Content Management and the Customer Experience Focus of CM Professionals Spring 2006 Conference

Content Management Professionals (CM Pros), the international content management community of practice, announced that the theme of its Spring 2006 Summit, to be held 23-24 April 2006 co-located with the Gilbane San Francisco event, is Content Management and The Customer Experience.

The Spring 2006 CM Pros Summit will kick off with a keynote session on Engaging Customers with Actionable Content by Bill Trippe, Senior Editor of The Gilbane Report. followed by two presentations: A User-Centered Approach to Content Management Design by Theresa Regli; Benefits of a User-Centered Approach to Information Architecture by Joan Lasselle and Mira Wooten of Lasselle-Ramsay. Rounding out the day are two breakout sessions: Microformats and the Future of Syndication from Nate Aune of AdaptiveWave and Portals: From Idea to Reality – the Dangers of the Current State of Portals in the Marketplace, facilitated by Tony Byrne of CMS Watch and Janus Boye of Boye IT. The days closing keynote features an address from James Robertson of Step Two Designs on Content Management in Call Centres: Delivering a Great Customer Experience. Day two of the event begins with two roundtable sessions: interactive development of the Content Lifecycle Poster facilitated by Erik Hartman of Hartman Communicatie BV and Scott Abel of The Content Wrangler, and Best Practices vs. Practicalities: Qualitative Decisions for Delivering the “Best” Content to Customers, facilitated by Rahel Anne Bailie of Intentional Design Inc. and Trevor Paterson of CHC Helicopters. Two parallel breakout sessions The Importance of the Community in Open Source Content Management Systems by Renaud Richardet of Wyona Inc., and Achieving Structure in Enterprise Content from Peter Meyer of Elkera Pty Limited will enable attendees the opportunity to examine in detail these important issues. Ann Rockley, past president of CM Pros and president of The Rockley Group, offers the event’s closing keynote: Developing a Customer-Centric Model for Content Management. Underscoring the many valuable benefits of CM Pros membership, CM Pros members will receive with each USD $145 Summit registration a USD $150 discount coupon for the Gilbane Conference. Individuals who are not currently CM Pros members are eligible for a discounted CM Pros Summit/Membership package. For more information and to register, please visit ,

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