Hot Banana Software announced a new technology solution – Hot Banana For Agencies – targeted exclusively at online, eMarketing and interactive agencies, as well as traditional marketing and advertising agencies. Hot Banana For Agencies is designed to help all kinds of agencies manage their unique needs for clients who are running multiple marketing campaigns utilizing multiple time-limited, custom Landing Pages or Micro Marketing Sites. Hot Banana For Agencies, is a technology based on Hot Banana’s existing Active Marketing Web Content Management Suite. Hot Banana For Agencies includes many data transfer, personalization, testing and measurement features including; Hot Banana’s Form Builder (optionally linked to SalesForce.com’s CRM); a Landing Page Manager with built-in A/B testing; Micro Marketing Site Manager for mini Web sites of up to 10 Web pages; integrated WebTrends 7 Web analytics; and optional, custom email software integration to ‘close-the-loop’ on email marketing campaigns (from vendors such as ExactTarget), which can now be measured from end-to-end. In support of Hot Banana For Agencies, Hot Banana will provide an optional grey-labelled version of the software, training and ongoing education. If the agency sees a fit, they can also become an official Hot Banana Channel Partner. Hot Banana For Agencies is available On Demand (Software as a Service – SaaS), from $475 per month. A licensed version of Hot Banana For Agencies is available on request.

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