Marqui, Inc. announced it has added a corporate blogging module to its Web-based suite for marketers. Marqui designed its blog module specifically for business users, adding features such as enhanced trackback management, approval-based workflow and a flexible architecture that allows for reader surveys. The blog module is an extension of Marquis Web-based software suite, which helps organizations simplify and automate a wide range of marketing communications initiatives, such as e-mail campaigns, newsletters, Web sites, RSS and more. With Marqui, businesses get browser-based access to one application that provides content management, business process management, subscriber e-mail campaign management, and measurement capabilities. Marqui’s suite is based on the software-as-a-service model. The module features approval-based workflow, which means companies can exercise some control over the information that gets published to the corporate blog, so companies concerned about disclosure or regulatory compliance can involve communications or legal professionals in the approval process. Marqui delivers comment moderation, and enables companies to manage trackback spam. Users have the option to approve trackbacks before they are posted to the site. Organizations also have the option to invite blog readers to do more than just fill out a simple comment box. For example, companies can easily customize the commenting system to solicit feedback on specific questions or conduct brief surveys to help with market research. This includes adding Technorati tags or even integrations with FeedBurner. Marqui’s blogging module is available immediately and can be purchased as a stand-alone solution or bundled with the rest of the Marqui suite. Subscriptions start at $2,500/year (USD). http://www.marqui.com

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