IBM announced it has acquired the business of iPhrase Systems, Inc. Financial details were not disclosed. iPhrase develops software that improves e-commerce sales, online service and support, and call center productivity by allowing Web site users to more easily find answers, make purchases and solve problems without expert assistance. For example, retailers use iPhrase technology to help interpret and understand online customer queries, even if they are misspelled or contain jargon. iPhrase software also enables merchandisers to dynamically generate customized Web pages with relevant products and shopping cart links, based on individual customer needs. iPhrase’s technology is compliant with Unstructured Information Management Architecture, developed by IBM Research that provides an open framework for the composition of sophisticated analytic applications that discover and leverage meaning from unstructured information. iPhrase software can tailor information specifically for the industry or domain in which it is used, providing a higher-level understanding of user queries. It adapts findings and results and presents them in a format that is easy to use and understand. iPhrase software complements IBM’s existing technology for delivering information in context through search and text analysis of enterprise databases, content management systems, file systems, collaboration systems and external web sites. http://www.ibm.com

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