Hot Banana Software Inc. announced the upgrade availability of Hot Banana Active Marketing Web Content Management Suite Version 5.3, designed to further consolidate Web Content Management and eMarketing activities into one platform. Hot Banana Version 5.3 is a significant point upgrade, in that it contains enhancements to its Web Content Management functionality and performance, such as Advanced Metadata Management (conforms to the Dublin Core Standard,) Universal Listing Module to easily manage complex structured content areas, and page-by-page SSL (Secure Sockets Layer) Management. The Hot Banana Active Marketing Solution has also been significantly upgraded with features such as, Atlas, Google and Yahoo! search engine campaign tracking code integration, Flash Streaming Media Manager for placing video directly into Web pages, Keyword Web Page Analyzer, enabling non-technical users to analyze every SEO attribute of a Web page, PRWeb Press Release distribution integration, and upgraded integration with WebTrends 7.5 On Demand.