Fast Search & Transfer (FAST) unveiled FAST mSearch, a mobile search solution to collectively integrate content such as music, games, ring tones, and images with highly relevant content from the mobile Web, providing users with an optimized and more personal search experience on their mobile devices. FAST mSearch, the latest Search Derivative Application (SDA) to leverage the FAST Enterprise Search Platform (FAST ESP), enables carriers to provide integration of their own content with relevant results from content providers and the Mobile Web. FAST mSearch allows revenue opportunities for carriers and content providers by powering a number of business models, such as personalized local search, targeted mobile commerce and advertising services, and multimedia search.