WebSideStory, Inc. simultaneously announced an agreement to acquire Avivo Corporation, a California corporation doing business as “Atomz,” and the launch of a new suite of integrated services for online marketing professionals. Upon completion of the merger, WebSideStory will combine Atomz’s hosted site search and web content management applications with WebSideStorys HBX web analytics service to create the a suite of integrated, on-demand digital marketing applications. WebSideStory’s Active Marketing Suite will also include a keyword bid management product, scheduled for release this summer. The Active Marketing Suite will offer a single, shared environment in which businesses can optimize their online performance across multiple marketing channels, while reducing their vendor management costs. The Active Marketing Suite will include: HBX Analytics an on-demand web analytics service; Bid an on-demand keyword bid management product; Search an on-demand web site search application, and Content Manager an on-demand web content management solution. WebSideStory will issue approximately 3.1 million shares of common stock and options to purchase common stock and will pay approximately $4.3 million in cash, in exchange for the outstanding capital stock and options of Atomz. The transaction has been unanimously approved by the boards of directors of both companies and is subject to customary closing conditions. www.atomz.com

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