The Gilbane Report announced that their Content Technology Works program has published a case study on HP’s global digital content management initiatives to optimize the delivery of product content to global markets. The case study describes how HP has deployed a digital content management infrastructure in order to serve its global customer base, reduce costs, and increase efficiencies. It outlines the content management business processes that connect HP content owners with content consumers in local languages that enable commerce. It details how HP uses rigorous and repeatable regionalization, translation, and localization practices to interact with its customers. Finally, it lays out the results that HP has achieved to date. The case study, like alll Content Technology Works case studies, is available at no charge.www.gilbane.com/case_studies/HP_case_study.html, www.gilbane.com/ctw_success_stories.html

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