Aprimo announced it has joined the EMC Documentum Independent Software Vendor (ISV) Alliance Program and the Application Logo Program, which will result in an integration of Aprimo’s Marketing Resource Management (MRM) offerings and EMC Documentum’s Marketing Content Management offerings. The combined products will provide solutions to marketers with sophisticated needs for the creation of marketing digital assets, as well as the planning and execution of the marketing activities that use them. Through the alliance, marketers will have the opportunity to utilize the Aprimo Marketing MRM products addressing Planning and Financial Management, Production Management, and Fulfillment and Delivery Management, in conjunction with EMC’s Content Management, Digital Asset Management, Rich Media, Marketing Content Distribution and Web Content Management capabilities. These integrated offerings will provide control of marketing campaigns from inception of the creative idea through the execution of all related marketing activities. www.aprimo.com
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