Context Media, Inc. has joined IBM’s ISV Advantage Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the information technology needs of the small and medium business (SMB) market. As part of the agreement, Context Media’s Interchange Suite for content integration has integrated with IBM’s Content Manager Portfolio to allow SMB customers to more quickly and easily access digital content stored throughout their networks. Context Media’s Interchange Suite software is built on a service-oriented architecture (SOA) model, enabling SMB organizations to integrate multiple content repositories to improve the creation, sharing and distribution of content between customers, prospects and partners. Combined with IBM’s WebSphere and Content Manager Portfolio, the solution provides organizations with the ability to fully exploit the value of content in order to greatly improve efficiencies and expand revenue streams. Context Media will also work closely with IBM to expand its visibility in target vertical industries through various co-marketing and sales activities. www.contextmedia.com