Day and TRADOS announced an initiative that delivers global branding solutions combining TRADOS globalization management software with Day’s content management solutions. It enables corporations to deliver the same, accurate messages to all their global markets, speaking in one voice across the linguistic divides. This Day-TRADOS initiative gives multinational companies a single, consistent, way to manage and globalize brand content. The initiative from Day and TRADOS enables delivery of global brand content in multiple languages, offering: joint Day-TRADOS technology solutions for delivering global content with consistent messaging and branding; and coordinated marketing, sales, delivery, and support from Day and TRADOS to ensure quality customer experience. www.day.com, www.trados.com

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