Atomz WebSideStory announced an integration that combines hosted site search and Web analytics to provide marketers with a holistic view of online behavior. Through the integration of search and analytics, searching and browsing information is correlated and available in one Web-browser interface for reference. Internal search reporting is one of the new capabilities within HBX, WebSideStory’s on-demand Web analytics service which was just announced. HBX’s Internal Search capability delivers reporting on search terms across categories, related searches, failed searches and search term conversions. The HBX Internal Search functionality captures search actions such as search terms entered in the search box, search results clicked on by visitors, and up to four “attribute” information strings. The capability also drills down to an array of reports, such as a top keywords report, Integration of search term reporting with HBX’s conversion events, and search attributes tied to conversions. www.WebSideStory.com, www.atomz.com

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