Gilbane Report to Host Open Webinar Series on Content Technology Best Practices

Bristol-Myers Squibb, Mattel and Unisys to share strategies that work in first installment of ongoing webinar series.

Contact: Sebastian Holst
+973 5 GET CMS (+973 543 8267)

Cambridge, MA , November 18, 2003. The Gilbane Report announced that it will host an ongoing webinar series on content technology best practices as told from the enterprise consumers’ perspective. The series complements the popular Gilbane Report conferences and publications and further extends the Gilbane Report community. “This webinar series is the first public work to come from the Content Technology Works™ Program (CTW) announced in September,” said Frank Gilbane, Founder of The Gilbane Report. “These online events provide our audience with direct access to leading enterprises that are making content technology work today. Regardless of your background, everyone can learn from the success of others.”

The first seminar, “Content Categories That Work”, will be held on Dec. 16, 2003 at 12:30PM EST .

To register, visit http://gilbane.raindance.comselect “View Scheduled Events” and then the “Register” icon.

Learn how three companies, Bristol-Myers Squibb, Mattel and Unisys, make sense of the content technology world for the benefit of their organizations, partners and customers. Other scheduled webinar topics include “Tips and Techniques for Adoption” and “Measuring Value, Managing Expectations.” For more information on The Gilbane Content Technology Works Program, visit “If you have ever been confused by analyst jargon or vendor-centric presentations, this webinar series offers an antidote,” said Sebastian Holst, Senior Editor of The Gilbane Report. “In fact, all material from the CTW program is jargon-free, authentic and opinionated because it comes straight from the enterprises that are making this technology work. Unfettered and complimentary access to this high quality content is made possible by our partners: Software AG, Sun Microsystems, Atomz, Artesia Technologies, Convera, Context Media, INSCI/WebWare and Vignette.”

About Bluebill Advisors and The Gilbane Report

Bluebill Advisors, Inc. ( serves the content management community in three distinct ways: publications, industry conferences and professional services. Our publications include The Gilbane Report, a content technologies industry standard with thousands of subscribers in 85 countries and a public portal at Our conference business is in conjunction with our subsidiary, Lighthouse Seminars (, and our partners Medialive International, AIIM International, IDEAlliance and TechnoForum. Services include management consulting, marketing services and implementation strategies for enterprise users, technology vendors, investors and analysts.