InStranet, Inc. announced the release of version 3.2 of its Channels In-Line (CIL) application featuring built-in analytics. With a strong emphasis on feedback and measurement, these analytics enable managers to make informed sales and marketing decisions based on market pressures, competition and channel needs. In addition to publishing and syndicating information, companies can measure its effectiveness in real-time. CIL 3.2 ships with the following business indicators as part of the new analytics module: Field Audit, Awareness Ratio, and Document Effectiveness Metric. CIL is a web-based application that ships with InStranets Content Application Foundation. It includes the following content and document management modules: publishing, workflow, file system agent, syndication, user management, security, metadata tracking and organization, multi-dimensional segmentation engine and application content exchange. CIL is targeted at companies with multiple distribution channels, large sales organizations, and multiple customer touch points within the following industries: retail, financial, manufacturing, CPG, healthcare and technology. www.InStranet.com

Share