iMakeNews announced the launch of its Weblog management or ‘blogging’ service, DirectBlog. The new service enables businesses to harness the power of Weblogs, which provide untapped channels for e-marketing, knowledge management, sales and collaborative communications. Through DirectBlog, organizations will be able to publish and e-mail customized and personalized Weblogs to segmented groups. DirectBlog will be available to companies and iMakeNews’ reseller network in April 2003. DirectBlog provides iMakeNews customers and channel partners with all of the technical abilities of a ‘blog, along with the features and flexibility of iMakeNews’ e-marketing services. Individuals already using the firm’s Web-based content management, design, subscription management, data analysis, and other tools can extend their application to ‘blogging. Through a single user interface, they can create, maintain and e-mail ‘blogs on a “one-to-one” basis.