Equilibrium announced a strategic alliance with Pageflex, Inc. to provide a Web accessible content composition engine that combines integrated page layout and image editing capabilities for a “distribute and print” solution. PageRich allows marketers to create media-rich documents that adhere to corporate branding, while permitting restricted modification of content and style. PageRich combines marketing resource management (MRM) with distributed on-demand printing. Corporations are able to deploy a global direct marketing program that addresses variable content requirements from creation through distribution-and-print. The PageRich solution incorporates Pageflex’s .EDIT technology with Equilibrium’s MediaRich dynamic image server. .EDIT is a browser-based application for the design and editing of desktop publishing documents. .EDIT combines the features of Pageflex’s XML-based NuDoc composition engine with Java applet technologies to enable the editing of documents in Internet Explorer or Netscape browsers for both PC and Macintosh platforms. www.pageflexinc.com, www.equilibrium.com

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