Equilibrium announced a strategic alliance with Pageflex, Inc. to provide a Web accessible content composition engine that combines integrated page layout and image editing capabilities for a “distribute and print” solution. PageRich allows marketers to create media-rich documents that adhere to corporate branding, while permitting restricted modification of content and style. PageRich combines marketing resource management (MRM) with distributed on-demand printing. Corporations are able to deploy a global direct marketing program that addresses variable content requirements from creation through distribution-and-print. The PageRich solution incorporates Pageflex’s .EDIT technology with Equilibrium’s MediaRich dynamic image server. .EDIT is a browser-based application for the design and editing of desktop publishing documents. .EDIT combines the features of Pageflex’s XML-based NuDoc composition engine with Java applet technologies to enable the editing of documents in Internet Explorer or Netscape browsers for both PC and Macintosh platforms. www.pageflexinc.com, www.equilibrium.com
Equilibrium in Alliance with Pageflex
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