Engage, Inc. announced that it would further reduce its workforce and would shift its emphasis to the growing market for content management software for multichannel marketing. As part of the shift, Engage also said it had entered into discussions with potential buyers for its media business. As part of the change, Engage also announced that it would discontinue its Engage Knowledge profiling service. Engage said it does not intend to sell the service’s database of anonymous profiles. Engage offers a broad range of software solutions to help marketers, publishers, and advertising agencies manage marketing content across traditional and new media channels. By using these solutions, Engage’s customers are able to deliver consistent messages across channels while streamlining production processes and increasing efficiencies. Among its software products are Content Server, Approval Server, PromoManager and AdManager. The company will provide additional details and financial guidance concerning the realigned company as part of its fourth quarter financial announcement in mid-September. www.engage.com

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