Blue Martini Software, Inc. announced that it is shipping its Blue Martini 4 suite of products. The tightly integrated suite consists of four new applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Blue Martini Marketing, a comprehensive marketing solution that allows companies to create a unified picture of customers, analyze customer behavior for patterns and insights, and implement those insights through personalization and outbound marketing. Blue Martini Commerce, an e-commerce application for selling direct to businesses and consumers via multiple touch-points such as a website or mobile device. It offers companies out-of-the-box capabilities that provide a solid foundation for effective selling. Blue Martini Channels, a complete channel management application that helps companies to manage profitable relationships with partners, and drives sales through partner extranets, or portals, and online marketplaces. Blue Martini Service, a customer service application that enables companies to drive revenues and achieve customer satisfaction through their customer service representatives (CSRs) over the phone or on the web. The Blue Martini 4 suite provides 24-by-7 availability, legacy integration and ease of management. The Blue Martini 4 suite offers visual tools and pre-built adapters for integrating external systems through Enterprise Java Beans (EJB), XML, CORBA, Microsoft’s COM/DCOM and IBM’s MQ Series interfaces. It provides integration with SAP, Agile, Oracle, PeopleSoft and Siebel. The Blue Martini 4 suite and its four applications are currently available. Each application is available separately or all four can be purchased as an integrated suite. Pricing starts at $250,000 per application. www.bluemartini.com

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