Vignette Corp and Ariba, Inc announced a strategic alliance to deliver solutions that enable buyers, suppliers and marketplaces to deepen relationships with their trading partners. Under the agreement, Vignette and Ariba will offer a B2B platform for enabling marketplaces. The Ariba B2B Commerce Platform facilitates market makers with a multi-buyer, multi-supplier solution consisting of administration, transactional capability and scalable infrastructure. The Vignette customer driven Internet applications provide marketplace community framework, content management, personalization and integration. The Ariba-Vignette joint solution will benefit all participants in a given marketplace. Suppliers will be able to differentiate their offerings by providing rich content and product data and by promoting their products with advanced product substitution and product bundling capabilities. Buyers will be able to increase efficiencies in a number of commerce scenarios by providing highly personalized interaction with product catalogs. Market makers will be able to improve their ability to attract and retain buyers and suppliers by providing an improved market environment and the ability to create highly targeted marketing campaigns.,