Open Market, Inc. announced that Open Market’s content management products will offer native support for IBM WebSphere Application Server, a key part of IBM’s WebSphere software platform, and IBM’s DB2 Universal Database by the end of this year. Open Market’s Content Server and associated applications, Content Centre, Personalization Centre, Catalog Centre, and Marketing Studio, already offer native support for a variety of J2EE compliant application servers. Open Market also has become a participant in IBM’s Solution Investment Initiative. Open Market’s relationship with IBM focuses on the financial, new media and manufacturing markets. IBM and Open Market are already working together to provide solutions for a variety of businesses. Open Market’s Content Server and related applications are built using the J2EE framework, leveraging standardized modular, reusable components along with J2EE services such as database connectivity, and load balancing. Open Market’s suite is based on Java and XML.