Informix Corporation announced the release and broad availability of Media360, a complete content management solution designed to help businesses manage all types of digital assets throughout the enterprise. Media360 addresses the growing need among Internet-driven organizations to digitize and manage video, audio, text and other valuable content. The enterprise-level technology efficiently manages any kind of content, anywhere and at anytime. To build the most complete and tightly integrated media asset management solution available today, Informix has partnered with system integrators, key technology partners and independent software vendors such as SUN (Media Central video server), EMC (Celerra Video Server), Integrated Software (desktop publishing integration), Microsoft (Windows Media Player), Sony (PetaSite storage), StorageTek (storage), Virage (video and audio cataloging) and Usoft (rights and royalty management). Unlike other solutions, Media360 is tightly integrated with an object-relational database, leading content creation tools, Web publishing, e-commerce and analytical solutions. Informix shares content with solutions from many key media technology partners, including Avid, Compaq, EMC, Associated Press/ENPS, MATE, MCI WorldCom, Omnibus, Optibase, Pro-Bel, Silicon Graphics, Sintec, Sony, StorageTek, Sun Microsystems, Telemedia, Verity, Virage and Wam!Net. Media360 enables the re-use of existing content and media assets by creating a central, corporate repository that is accessible throughout an organization via the Web. It also capitalizes on the Web to create new revenue opportunities such as publishing, distributing, selling or licensing content in new markets.