Information Architects and Art Technology Group, Inc. announced a strategic alliance that will enable the delivery of customized syndicated content in eBusiness applications. As a result of the partnership, eBusinesses can combine the rules-driven personalization platform of ATG Dynamo with iA’s SmartCode ability to dynamically distribute customized information from disparate backend data sources. eBusinesses will benefit from this product integration as they aggregate, syndicate and deliver content from one source or Web site to multiple other Web sites or devices as personalized, highly relevant information. Used together, Dynamo and SmartCode allow companies to deploy e-commerce applications that can dynamically manage and personalize catalog information, order status, and inventory control to maximize customer satisfaction and return on investment. Both companies adhere to a standard of open and extensible architecture based on Java and XML that offers customers the flexibility to readily adapt their online business initiatives to rapidly changing business requirements. www.atg.com, www.ia.com

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