Engage, Inc., a majority-owned operating company of CMGI, Inc. announced a definitive agreement to acquire privately held, Acton, Mass.-based MediaBridge Technologies, Inc. This acquisition is expected to advance Engage’s marketer-focused strategy by connecting web site software applications for merchants with Engage’s large online advertising network. Upon the close of the acquisition, which is expected by late summer and subject to MediaBridge shareholder approval, MediaBridge will operate as a wholly-owned subsidiary of Engage. Bob Angelo, MediaBridge’s president and CEO, will report directly to Paul Schaut, president and CEO of Engage. Under the terms of the agreement, Engage will issue approximately 14.5 million shares of Engage common stock to the shareholders of MediaBridge, subject to adjustment under certain circumstances. MediaBridge currently has over 200 customers and employs 185 people in offices in Acton, Mass., Los Angeles, Chicago and London. The company’s fiscal year 1999 revenues were $17.8 million. Many marketers that run both offline and online promotional campaigns spend a significant amount of time and money managing two separate programs. A combined Engage and MediaBridge solution will allow the marketer to bridge all programs through a single solution set: The MediaBridge content.server solution allows media, retail and catalog marketers to efficiently manage and reuse product information, including images, descriptions and SKUs, and plan both online and offline promotions based on this product information; Engage ProfileServer allows marketers to build permission-based profiles and anonymous interest profiles by observing customer behavior across their web sites and using that information to deliver more relevant promotions and offers; Engage AdManager allows marketers to manage multiple campaigns overtime targeted at any individual audience. www.mediabridge.net, www.engage.com

Share