Newmarket International, Inc. announced the submission of a complete, end-to-end XML schema for, its new Web-based service that facilitates the open exchange of sales information among meeting planners, site selection or e-RFP sites, hotels, and destinations. The schema will work with the BizTalk Framework, an e-commerce framework that provides a set of implementation guidelines that facilitate open integration using Internet standards. translates leads sent from e-RFP sites and deposits them directly into sales automation applications installed at individual hotels and destinations. employs an open bi-directional architecture based on XML. In 1999, the HITIS (Hospitality Industry Technology Integration Standards) Advisory Committee and the OTA (OpenTravel Alliance) endorsed XML as the primary standard for platform mapping. The schema utilizes XML and is available on the BizTalk web site at:,