adXML.org announced the successful transmittal of the first live digital insertion order “written” in the adXML vocabulary. Having launched its first beta in February of this year, adXML.org is this week proposing a 1.0 release of the online DTD section of the adXML specification. adXML.org’s end-of-year goal is to include all media types in its final release. The first digital insertion order was transmitted by Mediaplex, Inc. and received on the publisher side by L90, Inc. Utilizing the adXML vocabulary, the order described all data specifications for the placement of an online campaign for a automobile advertiser. Mediaplex performed the campaign planning, buying and ad-serving functions on behalf of its client, Critical Mass, an interactive advertising agency. adXML.org was launched in December 1999 as a vendor-independent initiative to develop business practices and infrastructure standards for the full automation of the exchange of commerce and content data among all sectors of the advertising industry. Now composed of more than 140 participating companies, adXML.org has defined nine subcommittees representing traditional media including print, TV, radio and outdoor, as well as new media including online, e-mail, set-top box/broadband and the wireless market. www.adxml.org
Day: May 8, 2000
Ironside Technologies Inc. announced that they have reached agreement-in-principle with Commerce One, Inc. for the purpose of real-time seller/buyer connectivity. Commerce One and Ironside expect to finalize terms and execute definitive agreements by summer 2000. Ironside intends to integrate its Ironworks sell-side product suite and Ironside Network service offering into Commerce One MarketSite and Global Trading Web solutions. Ironside expects to support Commerce One’s xCBL transactions within the Ironworks product suite and the Ironside Network service. XCBL is expected to provide Ironside Powered suppliers access to an extensive worldwide business-buyer community. The Ironworks 4.0 product suite will provide integration capability to the Commerce One MarketSite Global Trading Portal, as well as individual trading exchanges running on the MarketSite Portal Solution. Additionally, the Ironside Network “real-time exchange to the exchanges” is expected to provide suppliers on-demand real-time integration into the entire MarketSite community of exchanges. In addition, Ironside and Commerce One expect to collaborate to streamline and simplify content management functions, working together to homogenize supplier catalog information and automate content management functions. www.ironside.com, www.commerceone.com
Canto announced Cumulus 5 – Enterprise Edition, designed to manage and archive all types of digital assets used in production, publishing, communication, and other workflows. The release of the Enterprise Edition completes the Cumulus product line, which also includes a Single User Edition and a Workgroup Edition. Varying Options exist for the different Editions. The Enterprise Edition embraces and extends the success of the Workgroup Edition. It offers the most complete set of functionality and benefits. Cumulus 5 – Enterprise Edition will be available this month to a number of pre-selected customer sites. Broad availability through System Integrators and Solution Partners will follow in Q3/00. The “starter kit” of the Enterprise Edition is priced at US$33,000 and includes the server application and 20 concurrent client licenses. It also includes the Cumulus Internet Client, the Browser, the Vault and URL AssetStore Options, and five days of technical service. Additional client licenses are available for US$400 per client. Additional service days are available at US$1,500. The Oracle Connect Module will be announced separately. Maintenance contracts and the Cumulus SDK will be offered separately. The Cumulus 5 – Enterprise Edition is a fully cross-platform solution. The server software will be available for Solaris, Linux, Windows 2000 and MacOS X. The client software is available for MacOS and Windows. It also includes Internet access through standard Web Browsers. www.canto.com
