Fatbrain.com introduced a new way for businesses to manage, market and distribute corporate information. Fatbrain.com’s Information Exchange product suite combines e-commerce, secure digital publishing technology known as eMatter, comprehensive professional bookstore, established print-on-demand infrastructure and distribution and fulfillment services to deliver a complete Web-based solution for outsourcing mission-critical internal and external corporate information. Despite long-rumored predictions of the paperless office, today virtually every corporation manages large amounts of external content, from books to technical and product documentation to a variety of internal corporate documents such as annual reports and employee handbooks, the vast majority of it still distributed on paper. For many corporations, the volume and complexity of managing all of this information is extremely costly and a distraction from their core business expertise. Using the Information Exchange product suite, corporations can now outsource the management, marketing and distribution of this information. Through the Information Exchange solution, all internal and external publications are cataloged, tracked, published and delivered via an easy-to-use, custom intranet-based or Internet Web site. Publications can be quickly and easily accessed through searching and browsing tools and economical delivery options. The Information Exchange works like an online bookstore for corporate publications, newsletters, research reports, marketing and sales brochures, product manuals, white papers, and other internal publications. In addition, the Information Exchange can provide convenient access to a world-class selection of professional books and resources including Web-based training and certification programs — the same selection available from Fatbrain.com’s popular online store. www.fatbrain.com
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