Curated for content, computing, and digital experience professionals

Day: February 1, 2000

HOTPerl Announces Search Engine Positioning App for E-commerce

HOTPerl announced the release of GhostLINK, a comprehensive search engine positioning application designed specifically for eCommerce websites. The typical eCommerce website contains a home page, half a dozen information pages, and dozens of catalog pages displaying the stores merchandise. The challenge faced by he eCommerce webmaster is that 90% of the websites content is produced “on-the-fly” by the eCommerce shopping cart as visitors navigate the website. Most major search engines are not very reliable when indexing websites which are designed to be operated “on-the-fly” as these advanced programming techniques generally place navigational control within the domain of the eCommerce program and do not use conventional hyper-text links which the search engine spiders are able to follow. GhostLINK’s automatic search engine positioning on-line application individually registers every entry webpage and entry portal on your website with all the major search engines. The Catalog Wizard also automatically creates special portals that guide customers to your merchandise. www.hotperl.com

Data Interchange Standards Association Becomes New Host of XML/EDI Group 

The XML/EDI Group, the largest grass-roots organization advocating XML for business exchanges over the Internet, has joined with the Data Interchange Standards Association (DISA) for management of its business and technical services. The XML/EDI Group and DISA made the announcement at the Electronic Business XML (ebXML) meeting in Orlando, Fla. The XML/EDI Group becomes the latest client of DISA’s rapidly growing Collaborative Services Division. Like other Collaborative Services clients, DISA will host the XML/EDI Group’s web site and e-mail discussion list, as well as provide a venue for regular meetings of the group. DISA will also provide the XML/EDI Group with publishing and administrative services. The XML/EDI Group began in July 1997 as an ad hoc collection of a few professionals and volunteers in various industries dedicated to promoting and guiding the future of XML standards and products applied to electronic data interchange (EDI). The Group has grown to about 1,700 members focusing on the technology of incorporating XML with e-business particularly for smaller enterprises that have not before been able to use EDI. www.disa.org

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