uBid has redesigned its bidding engine to utilize XML and Microsoft-based components such as Microsoft Message Queue Server (MSMQ), Microsoft Transaction Server (MTS) technology and COM. All business components run in a Microsoft transaction server environment, employing MSMQ services for inter-component messaging, that reduce the resource utilization of the database. By redesigning the website in XML, uBid.com now offers a protocol that allows more integrated communications between uBid.com and its vendors while simultaneously increasing ease of use and site speed for its customers. The company claims that currently, the uBid.com site processes the most transactions utilizing XML technology of any site in the world. uBid.com is the highest reaching e-commerce site that is 100% dedicated to XML based on November’s Media Metrix report. www.ubid.com

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