Innovative software introduced new technology that bridges the gap between print catalogs and e-commerce. It allows consumers to view interactive catalogs on a CD or DVD using a built-in, familiar Web browser and shopping cart that does not require an Internet connection or server. X-Rom, eCatalogBuilders’ e-commerce product, was designed for direct mail e-commerce marketing, complimenting print catalogs and online Web sites. eCatalogs can be exported from the vendor’s existing print catalog files or created from scratch. Pages may also be generated “on the fly” from a database. X-Rom functions either as a stand-alone eCatalog, or interlinks with an online Web site.