net.Genesis Corp. unveiled net.Activator, an integration of event-driven technology into an analytical platform. net.Activator is a patent-pending, XML-based extension of the net.Analysis platform that enables e-businesses to leverage e-customer intelligence into marketing action in an automated environment. net.Activator utilizes the e-customer data that has been collected, stored and analyzed by net.Analysis to trigger events–ads, content, mail and e-mail–that enrich one-to-one marketing. net.Activator leverages XML capabilities, building them onto its event-driven engine, triggering events based on the information that net.Analysis has filtered, cleansed and correlated into actionable business views. net.Analysis then tracks the effectiveness of the triggered ad, content or mail, closing the loop in the customer intelligence value cycle. net.Activator extends the existing net.Analysis Scheduling and Publishing system to encompass subscription requests from other applications. net.Activator generates and distributes reports automatically to interested applications. It is implemented with a programmatic, event-driven, publish-and-subscribe mechanism. www.netgen.com
Day: November 14, 1999 (Page 2 of 2)
Andromedia, Inc. announced ARIA for Vignette and LikeMinds for Vignette – Andromedia’s Web site analysis and personalization solutions optimized for customers using Vignette’s StoryServer. ARIA for Vignette is a Web site analysis solution that tracks StoryServer page titles and Profile Marks out-of-the-box. ARIA for Vignette enables e-marketers to know their customers better, analyze dynamic content, and gauge campaign and site effectiveness in realtime. It tracks dynamic content on sites built with Vignette’s StoryServer and delivers the power and intelligence to analyze visitor behavior across geographically dispersed, multi-server StoryServer sites. Vignette Lifecycle Personalization approach enables a Web site to provide a dynamic, personalized experience based on demographics and viewing behaviors. Andromedia’s LikeMinds collaborative filtering technology complements and extends these capabilities by making use of every interaction with Web visitors-individual clickstream data, purchase history, explicit preferences and product similarities-to engage Web visitors with highly accurate product recommendations. Optimized for StoryServer sites, LikeMinds for Vignette enables the two technologies to work together to deliver accurate realtime personalization capabilities. ARIA for Vignette and LikeMinds for Vignette will be commercially available in Q1 2000. The Andromedia Worldwide Services Group will provide implementation support for the deployment of ARIA for Vignette and LikeMinds for Vignette as part of the product offerings. Different levels of consulting are available to meet unique customer requirements. www.vignette.com
Interwoven, Inc announced an alliance with Cisco Systems, Inc. Under the agreement, Interwoven will team with Cisco to co-develop Web content management best practices, align market strategies and jointly market solutions to customers. The combination of Interwoven’s TeamSite Web content management system and Cisco’s Internet Business Solutions provides an infrastructure for customers to optimize and accelerate their transformation to eBusiness. The synergy between Cisco and Interwoven creates a combined domain expertise in helping customers build and maintain Web sites. Interwoven will benefit from Cisco’s Internet business technology experience as well as its market share in networking products and services. Both companies will benefit through joint technical development and integration. www.interwoven.com
