At their recent meeting in Amsterdam, members of the IPTC agreed to revamp their operating structure and establish a new work program, IPTC2000, which will deliver an XML-based standard to represent and manage news through its life-cycle, including production, interchange and consumer use. Entitled NewsML, it is intended that the new framework standard will build on the intellectual property invested in existing IPTC standards such as the Information Interchange Model (IIM), News Industry Text Format (NITF) and the IPTC’s widely used Subject Classification Standard. Using XML, it is intended that NewsML will draw appropriately on existing and emerging W3C recommendations. Three working groups have been established to develop the key components of the programme. These are News Structure and Management, News Text and News Metadata. Earlier this year, the IPTC announced the publication of its first XML based standard, News Industry Text Format (NITF). This work, together with the Information Interchange Model (IIM), will form the basis of NewsML. All existing IPTC standards are copyright IPTC and are administered by the International Press Telecommunications Council, based in England. Information on NITF, IIM and Subject Matter Coding is available at www.iptc.org
Andromedia, Inc. announced ARIA for Vignette and LikeMinds for Vignette – Andromedia’s Web site analysis and personalization solutions optimized for customers using Vignette’s StoryServer. ARIA for Vignette is a Web site analysis solution that tracks StoryServer page titles and Profile Marks out-of-the-box. ARIA for Vignette enables e-marketers to know their customers better, analyze dynamic content, and gauge campaign and site effectiveness in realtime. It tracks dynamic content on sites built with Vignette’s StoryServer and delivers the power and intelligence to analyze visitor behavior across geographically dispersed, multi-server StoryServer sites. Vignette Lifecycle Personalization approach enables a Web site to provide a dynamic, personalized experience based on demographics and viewing behaviors. Andromedia’s LikeMinds collaborative filtering technology complements and extends these capabilities by making use of every interaction with Web visitors-individual clickstream data, purchase history, explicit preferences and product similarities-to engage Web visitors with highly accurate product recommendations. Optimized for StoryServer sites, LikeMinds for Vignette enables the two technologies to work together to deliver accurate realtime personalization capabilities. ARIA for Vignette and LikeMinds for Vignette will be commercially available in Q1 2000. The Andromedia Worldwide Services Group will provide implementation support for the deployment of ARIA for Vignette and LikeMinds for Vignette as part of the product offerings. Different levels of consulting are available to meet unique customer requirements. www.vignette.com
net.Genesis Corp. unveiled net.Activator, an integration of event-driven technology into an analytical platform. net.Activator is a patent-pending, XML-based extension of the net.Analysis platform that enables e-businesses to leverage e-customer intelligence into marketing action in an automated environment. net.Activator utilizes the e-customer data that has been collected, stored and analyzed by net.Analysis to trigger events–ads, content, mail and e-mail–that enrich one-to-one marketing. net.Activator leverages XML capabilities, building them onto its event-driven engine, triggering events based on the information that net.Analysis has filtered, cleansed and correlated into actionable business views. net.Analysis then tracks the effectiveness of the triggered ad, content or mail, closing the loop in the customer intelligence value cycle. net.Activator extends the existing net.Analysis Scheduling and Publishing system to encompass subscription requests from other applications. net.Activator generates and distributes reports automatically to interested applications. It is implemented with a programmatic, event-driven, publish-and-subscribe mechanism. www.netgen.com
Lernout & Hauspie announced that it has licensed its language technologies to Symbian. Symbian has integrated L&H’s linguistic technologies into its platform, whose licensees include Ericsson, Matsushita, Motorola, Nokia, Philips and Psion. This agreement helps to expand L&H’s technologies to the fast growing worldwide market for Smartphones and other Internet-enabled consumer devices. Symbian licensed both L&H’s International CorrectSpell and the Intellifinder Reference Engine technologies. International CorrectSpell uses language-specific text analysis to spell check and correct documents; IntelliFinder uses advanced indexing and retrieval methods coupled with linguistically motivated algorithms to find information in structured reference works. Both technologies are available in a variety of languages. The L&H technologies licensed to Symbian are included in the current generation of the Symbian platform. Providing key commercial and technological advantages for manufacturers of Wireless Information Devices, the Symbian platform provides an operating system, customizable user interfaces, color support, fit-for-purpose application suites, advanced Internet connectivity, and PC connectivity software. www.symbian.com, www.lhs.com
Intraware, Inc. announced a strategic relationship with Object Design, Inc. Today’s alliance enables Intraware customers to access the Object Design product line through intraware.shop. Intraware customers can now purchase online, perform online demonstrations, and electronically receive eXcelon, Object Design’s XML-based application development environment for building and deploying e-business applications. Intraware is also including Object Design’s eXcelon Stylus, the industry’s first professional XSL editing tool, in its XML Starter Kit. Intraware’s XML Starter Kit, which is available on Intraware’s Everything-XML Web page www.everything-xml.com , is a specially priced XML product bundle designed specifically for corporate developers. In addition to the eXcelon Stylus XSL style sheet, the XML Starter Kit includes a dynamic XML server, an XML editor and XML schema tool, as well as XML training. eXcelon is immediately available through intraware.shop. Pricing for eXcelon ranges from $199 for the eXcelon Stylus XSL editor to $15,000 per CPU for an eXcelon deployment license. Intraware’s XML Starter Kit, which consists of a bundle of products, is priced at $1250, www.intraware.com.
Addressing the need for e-businesses to maintain a singular, holistic view of their customers, vendors in the e-business and e-customer applications market today announced the Customer Profile EXchange (CPEX) working group. CPEX offers a vendor-neutral, open standard for facilitating the privacy-enabled interchange of customer information across disparate enterprise applications and systems. Charter working group members currently include: Andromedia/Macromedia, Calico Commerce, Cogit, Compaq, Digital Impact, DoubleClick, Engage Technologies, Fujitsu Software Corporation, Harte-Hanks, IBM, InsWeb, Intuit, Lumeria, Marketsoft, Net Perceptions, net.Genesis, Oracle, Personify, Siebel Systems, Sun/Netscape Alliance and Vignette Corporation. Additional organizations that have formally expressed interest in joining the CPEX effort include Lucent Technologies CRM Solutions, Proxicom, U.S. Interactive and others. The CPEX standard integrates online and offline customer data in an XML-based data model for use within various enterprise applications both on and off the Web. The result is a networked, customer-focused environment that allows e-businesses to leverage a unified view of their customers into more compelling e-relationships. More than simply a DTD or XML tag set, CPEX will include a data model, transport and query definitions, and a framework for enabling privacy safeguards. Few of today’s supply and demand chains share a unified image of the customer, leaving customer support, order management, lead sharing and other primary business functions working independently to grasp a customer’s identity, behavior and needs. Customer service capability is severely reduced by this lack of shared information, creating significant and redundant short and long-term IT integration costs. Businesses will be able to apply CPEX across a disparate range of back-office applications, front-office applications and Web customer automation applications. While the benefits of a singular customer view are growing increasingly apparent within an enterprise, CPEX solutions will prove vital in tomorrow’s world of connected enterprises. The CPEX working group intends to develop an open-source reference implementation and developer guidelines to speed adoption of CPEX among vendors. Open to any vendor that wishes to contribute to the standard, the CPEX working group is chaired by Siebel Systems, the Marketing Committee is co-chaired by net.Genesis and Vignette Corporation, and Andromedia/Macromedia chairs the Technical Committee. The CPEX working group is hosted by IDEAlliance.org, a neutral, non-profit organization that also hosts ICE, PRISM and several other XML working groups. www.cpex.org.
Oracle Corp. announced Oracle Integration Server, providing XML-enabled infrastructure for enterprises and e-business exchanges. In combination with Oracle’s portal strategy, Oracle Integration Server incorporates business process integration on all levels-including user interfaces, applications and back-end data-to easily transfer data internally and business-to-business. Also, the Oracle Integration Server includes message warehousing to enable analysis and optimization of business processes. As e-businesses expand electronic commerce initiatives beyond consumer storefronts to Internet exchanges, business process integration is crucial to success. When dealing with numerous partners or merging with other companies, e-businesses often find a mixture of incompatible IT infrastructures which make information exchange nearly impossible. Rather than a wholesale replacement strategy or point-to-point solutions, Oracle Integration Server provides a standards-based integration layer above these different systems, enabling information to flow easily between different applications and systems. By utilizing XML the Oracle Integration Server facilitates data exchange, reduces integration costs, and increases customer flexibility. Oracle Integration Server is expected to be the first among mainstream vendors to enable message interchange between heterogeneous messaging systems such as IBM MQSeries, TIB/Rendezvous, and Oracle Advanced Queuing. In addition, the software supports different methods of message transmission, including publish, subscribe, point-to-point, and multicast. As part of its e-business integration strategy, Oracle is working with a number of industry-leading vendors such as TSI Software, Vitria Technology, TIBCO Software, Active Software, STC, and Oberon to provide a comprehensive enterprise integration solution. The Oracle Integration Server is scheduled to be available in Q1, CY 2000. www.oracle.com
Xerox Corporation provided the first public look at a new release of its DocuShare software. DocuShare is a secure, web-based software product for managing and sharing knowledge throughout any organization. DocuShare 2.1 is easy to install, use, and maintain, and provides a secure, convenient environment to manage documents and information. Users can access DocuShare through any current web browser on any platform to share, search for and manage information. New features include: Saved Queries – “Query Collections” can be created and saved so frequently used queries are always available and up to date. Notification – email is sent to users notifying them of defined collection changes via DocuShare 2.1