net.Genesis introduced CartSmarts, a visitor-centric package that enables the segmented analysis of online browsers and buyers. A value-added component to net.Genesis’ net.Analysis solution, CartSmarts identifies online shopping habits, such as abandoned shopping carts and participation in promotions, and distinguishes characteristics between browsers versus buyers, prospective buyers, and first time and repeat buyers. With over 30 automated reports, CartSmarts’ analysis enables e-businesses to more efficiently develop and deliver tailored e-commerce programs, as well as marketing and email campaigns. www.netgen.com

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