Dataware Technologies, Inc. and Wiesenberger, a Thomson Financial company, have joined forces to provide mutual fund and insurance companies with interactive marketing tools. The new partnership will allow financial services firms to have Dataware deliver Wiesenberger’s InvestmentView and Blueprint software as a component of their CD-ROM-based Electronic Marketing Tools, which currently includes a variety of customized sales and marketing information including portfolio manager interviews, product information, as well as on-line product brochures. By using the new integrated product, financial services firms will be able to deliver a consistent marketing message to the investment professionals who sell their products and, in turn, ensure that the sales message that reaches the investing public is consistent with corporate marketing strategies. The resulting product will present fund and annuity information in a user- friendly, interactive fashion, help investment professionals in the sales and research process, and be consistent with NASD and SEC guidelines.,