Andromedia, Inc. announced LikeMinds Personalization Server 3.0. LikeMinds Personalization Server 3.0 makes the most of every click by utilizing virtually any source of consumer behavior data — be it online or offline, implicit or explicit, real time or historical, transactional or navigational — to personalize every interaction from the first click to the final checkout. LikeMinds Personalization Server 3.0 introduces two new personalization engines: The Purchase Engine and the Clickstream Engine. The Purchase Engine enables e-commerce vendors to leverage valuable offline and/or online purchase history data to make personalized recommendations. The Clickstream Engine builds customer profiles in real-time, based on navigational data gathered as customers browse a site. This allows an e-commerce vendor who lacks purchase history data and doesn’t want to force users to fill out lengthy questionnaires to still offer personalized content and product recommendations. The new engines enable LikeMinds to learn by unobtrusively observing online navigational behavior and shopping activities and automatically adapt in real-time to changes in users’ tastes and preferences. The Clickstream and Purchase Engines complement the Preference Engine and Product Matching Engine, which were built into previous versions of LikeMinds Personalization Server. The Preference Engine leverages explicitly stated preferences. The Product Matching Engine makes recommendations based on product similarities, enabling vendors to immediately recommend new products, before customers have seen, rated, or bought them. No other personalization solution offers e-marketers so many options for leveraging consumer behavior data to personalize interactions with users on their Web sites. LikeMinds Personalization Server 3.0 requires Windows NT 4.0 running on Pentium-class PCs or Solaris 2.6 running on Sun SPARC stations or Ultra SPARC workstations, any CGI-compliant Web server, and ODBC-compliant databases including Oracle 8 and SQL Server 7.0. LikeMinds Personalization Server 3.0 is priced from $25,000 and is available immediately. www.andromedia.com

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