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CM Pros workshop: The State of the CM Union

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop F: A The State of the CM Union

Instructor: Lisa Welchman, Partner, WelchmanPierpoint

These are exciting and challenging times for the Content Management industry – vendor consolidation, fundamental changes in the way people engage, the ubiquity of tools like SharePoint, the debate over the very definition of what makes a CMS – all as the discipline of managing content matures and emerges from IT.

We get the ball rolling on the pre-conference workshops with representatives from the CM Pros Board (including Scott Liewehr and Ian Truscott) and leading guest speakers (including Lisa Welchman) to look at the big picture of what it means to be a CM professional today. We’ll take a look at the trends and offer our perspectives.

We’ll also be revealing the results of our survey, ‘CMState’ – where we’ve called upon the 13,000+ members of the CM Pros extended community to tell us what’s really affecting them, their organizations and their industry. We believe it to be the first and largest survey of content management professionals of its kind.

We won’t just be talking about the technology, the vendors and the strategies, but also about our profession – what it means to be a content management professional. We’ll talk openly about our industry, and how the CM Pros organization can help and what we have planned. As our industry moves and reinvents – so must we.

In this session we will:

  • Exclusively reveal the results of our CMState survey; what are the real trends and challenges our industry is facing – in the words of the people facing them
  • Dissect some of those challenges and trends with thought-provoking presentations and workshop activities
  • Help you connect with your profession as a content management practitioner
  • Give you a primer for the rest of the conference – the sorts of questions we think you should have in mind as you enter the sessions and network with your peers

We look forward to you joining us. In the meantime, how about participating in our survey? It’s open to all and we’ll send you the results in a whitepaper – .

Register today!

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Conference topics for Gilbane San Francisco – Updated

Though we are still catching our breath from the Boston conference and the holidays, it is time to get moving on our annual San Francisco conference, which the 3rd week of May this year. The conference site is, is still mostly populated with 2009 information, but will be updated this week with a new site design and current information. Content from the 2009 event is at will be moved to a subdirectory and continue to be available.

In the meantime, The description below is taken from the draft site and will give you a good idea of the topics we’ll be covering. If you are interested in submitting a speaking proposal, remember that the deadline for submissions is January 18. See

Oh, and the Twitter handle is and the hashtag we’ll be using is #gilbanesf.

Gilbane San Francisco 2010
Web, content, and collaboration technology have reached a new level of maturity. This is true in terms of technology, but more importantly, it is true in terms of what businesses expect to be able to do with these tools. Web and enterprise content management permeate every aspect of an organization. Public facing internet sites are the front door to an organizations’ products and services, and where customers, partners and investors engage with the corporate brand and develop perceptions. Internal websites, whether in the form of intranets, blogs, wikis, or portals, provide knowledge workers increasingly efficient ways to collaborate and share knowledge. Customer and internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies, such as multi-lingual, social media, search, and integration software.

Gilbane San Francisco is organized into four tracks so that whether you are responsible for marketing, IT, a business unit, or an internal function, you will be able to easily navigate among the conference sessions. If you are responsible for customer-facing business activities start with the Customers & Engagement track, and then add appropriate sessions from the Content Technology & Content Publishing tracks. If your role is focused on internal collaboration, knowledge sharing or support activities, start with the Colleagues & Collaboration track, and supplement it with sessions from the technology & publishing tracks.

Track 1: Customers & Engagement
Corporate websites are now the most important public face of an organization, and the best way to grow, and communicate with, a broader customer base. Successful sales and marketing now requires Web sites that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building.

For anyone responsible for marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers and strategists.

Web content management, analytics, web design and UI, social media, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile, e-commerce, search engine optimization.

Track 2: Colleagues & Collaboration
Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. While some business use-cases are obvious, companies are a long way from having enough experience to know how best to integrate and deploy different types of social software to best support business requirements.

For anyone responsible for internal websites, portals, collaboration & knowledge sharing activities, including, knowledge managers, product managers, project managers, IT, and content managers.

Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies.

Track 3: Content Technology
There are many different technologies involved in building web and enterprise content applications. Some of them are simple and some complex, some are open source and some are commercial, some are available via license, some as a service, some are ready for prime time, some aren’t, and some might be ready, but are controversial.

For those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming.

Multi-lingual technologies and applications, XML, standards, integration, content migration, mobile, search, open source, SaaS, semantic technologies, social software, SharePoint, XBRL, and relevant consumer technologies.

Track 4: Content Publishing
Multi-channel publishing has been a goal of many organizations for years, but it is now more important than ever – and not that much easier. In addition to more traditional print and web channels, smartphones, e-book readers, other mobile devices, and even “in-product” displays need to be considered. In addition to more channels, there are more media types to manage. Dynamic publishing is a key business requirement for both single and multi-channel delivery.

For those responsible for content creation, management, and multi-channel/multi-lingual publishing, IT and others that need to learn about publishing technology because of new multi-channel demands, including corporate or commercial publishers, content managers, digital asset managers, documentation managers, and information architects.

Multi-channel publishing, multi-lingual publishing, e-books, tablets, mobile, digital rights, digital asset management, documentation, structured content, XML, dynamic publishing, and publishing business models.

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LISA Forum and CM Pros to Co-Locate with 2007 Gilbane Conferences on Content Management Technologies (press release)

Boston MA, December 11, 2006. The Gilbane Group and Lighthouse Seminars today announced that the Gilbane Conference series is extending its reach into complementary technologies in 2007 with the co-location of both the LISA Forum and the CM Pros Summit. Having established itself as the industry’s top forum for bringing together industry experts, vendors and end users to share new content management technologies and real-world experiences, the addition of these new events to the Gilbane Conferences will help further educate attendees and drive business success.
LISA (Localization Industry Standards Association) is one of the leading international associations for globalization professionals and organizations doing business around the world. It has distilled the right ways and wrong ways of supporting international customers, products and services over the last fifteen years from more than 500 corporate members, public & private institutions, government ministries and trade organizations. CM Pros (Content Management Professionals Association) is the worldwide organization for people who want to learn more about content management from other CM professionals.
“Our partnership with Gilbane illustrates the structural link between globalization services and managing content globally,” said Michael Anobile, Managing Director of LISA. “Users of globalization tools, technologies and standards now have a single point of reference for the expertise required to develop, sell and support products, customers and information services worldwide.”
In its three years since inception, the Gilbane Conferences (Boston, Washington DC and San Francisco) have rapidly gained a reputation for being the premiere content management events to attend due to the focus of providing neutral and educational information to attendees. The events will offer attendees a chance to learn about Web content management, enterprise content management, collaboration, enterprise wikis & blogs, globalization & localization, enterprise search & search based applications, enterprise digital rights management, and automated publishing.
“Because we are strictly neutral with regard to vendors, analysts, enterprises, and consultants, we have been able to maintain a constant dialog with each group, all of whom are our customers, and all of whom we have learned from,” said Frank Gilbane, Conference Chair. “Our conference content is carefully designed by our team of consultants and analysts to ensure the focus is on what you need to know to successfully plan and implement content technology solutions. Partnering with LISA and CM Pros only increases the value we offer attendees in providing actionable information that attendees can implement immediately.”
For more information on the 2007 Gilbane Conferences, visit:
Welz & Weisel Communications
Evan Weisel, 703-218-3555
Cell: 703-628-5754
Jeffrey V. Arcuri
Lighthouse Seminars

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Content Management Professionals’ Spring Summit

The non-profit Content Management Professionals organization, an international community of practice, is holding their Spring Summit in San Francisco on April 11. The Summit is being held at the Palace Hotel in downtown San Francisco in conjunction with our Gilbane Conference on Content Management Technologies.
Activities at the Summit include small-group, roundtable discussions focusing on the strategy and practice of content management and the role of those who are engaged in this discipline. CM Pros members leading roundtables include:
- Erik Hartman (Netherlands) on the enterprise content management poster and CMSML (CMS markup language)
- Hilary Marsh (Chicago) on the content in content management
- Ann Rockley (Toronto) on making the content management business case
- Mira Wooten (Mountain View, CA) on content management networking
- Rahel Bailie (Vancouver) on the human factor in content management
- Seth Earley (Boston) on doing successful taxonomy projects
- Shuli Goodman (San Francisco) on effective governance models to support enterprise content strategies
- David Warwick (Australia) on organizational compliance and the role of CM systems.
Update: Full Summit Program and schedule.
Register for the Summit or find out more about it.
(Discloure: I’m on the board.)

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