May 2009 Archives

From Andrew Wilcox, President of the Content Management Professionals Association:

CM Pros will have a face to face meeting, Tuesday, June 2 at on the Terrace of the Ducca restaurant and bar, in the Westin Market Street Hotel. This will follow the CM Pros Spring Summit at 4pm. If you can’t make it to the Summit, this is an opportunity to meet up with your peers.

We'll be there. And the Gilbane San Francisco Conference keynotes and reception are open to all CM Pros in the same hotel the next day. See you there!

Keynote Presentations - June 3

Moderator: Frank Gilbane, CEO, Gilbane Group

Our opening keynotes are designed to provide all our attendees with a perspective that will help them think, perhaps more broadly, about the strategies and technologies they’ll see, learn about, and debate at the conference. Whichever conference track you follow, you will find the opening keynote presentations a relevant and thought-provoking way to get started. Each presentation will be followed by an interactive Q&A session moderated by Frank Gilbane. Join us and bring your questions!

K1a. Opening Keynote: Engaging Beyond the Enterprise
Speaker: Kumar Vora, Vice President & General Manager, Enterprise, Adobe
Wednesday, June 3, 8:30am

K1b. Opening Keynote: The Web Platform of the Future
Speaker: Tricia Bush, Group Product Manager, SharePoint, Microsoft
Wednesday, June 2, 9:15am

Managing content outside the four walls is as important as managing it within. There’s a large opportunity to leverage your investment in process and technologies into the .com environment, but it’s often difficult to bridge the chasm that exists among content owners, marketing, interactive agencies, and IT. Microsoft is finding that these worlds converge when a company outlines its Web platform strategy around one of three pillars: Reach, Revenue, or Retention.

K2. Keynote Analyst Panel
Wednesday, June 3, 11:00am

We invite industry analysts from many different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.
Panelists:
Jeremiah Owyang, Senior Analyst, Social Computing, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Larry Hawes, Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group
Lisa Welchman, Founding Partner, WelchmanPierpoint

The keynotes are open to anyone visiting the technology showcase, but you should register in advance to avoid waiting in line on Wednesday morning.

All product labs take place at the conference venue, the Westin Market hotel in San Francisco. Product lab titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have them.

Product Lab Descriptions & Schedule

Wednesday
Product Lab A
12:45 - 1:30 Jahia
Web Content Integration Software : Jahia Enterprise Edition v6
Speaker:
Elie Auvray, Jahia

Product Lab B
1:30 - 2:30 Percussion
Autotrader.com Goes High Octane
Speakers:
Ben Turner, Associate Manager of Content Engineering, Autotrader.com
Joseph Wykes, President, Percussion Software

Product Lab C
2:40 - 3:50 AskMe
Learn how Procter & Gamble and Pratt & Whitney have enhanced collaboration with SharePoint and AskMe
In this session you will study how P&G and Pratt & Whitney have enhanced collaboration by leveraging SharePoint and the AskMe suite of products.  We will learn how AskMe enables organizations to calculate a precise ROI by providing conduits to connect people and knowledge while measuring the business value from these transactions.  Attendees will leave with a solid understanding of how collaboration tools have been implemented to enhance SharePoint and measure the ROI of the broad based deployment. 
Speakers:
Bradley Krugh, Product Management, Realcom Inc.

Product Lab D
Wed 4:00 - 5:00 Microsoft
How can Microsoft help me outreach and attract prospects, convert them into customers, and retain them?  Come get the answers and hear about success stories of customers who have embraced SharePoint for Internet Sites and FAST.
Speaker:
Jean-Paul Gomes, Senior Product Manager, Microsoft Corp

Thursday
Product Lab E
8:30 - 9:30 SDL Tridion
Globalization: Your content, their language.  How to develop, execute, and measure a multinational web campaign
Speaker:
Chris Hurlebaus,Technology Engineer, SDL Trdion

Product Lab F
9:40 - 10:40 Ephox
Are you alienating a large part of your audience?  How accessible web content makes the mobile web experience more inviting
Creating accessible web content is all about making it easier for diverse audiences to access your content. Traditionally, accessibility has focused on improving the web experience for disabled users - about 20% of the population in the US. Disabled people often face the same web usability barriers as another rapidly growing group – people who access the web on mobile devices. Fortunately, sites which follow accessibility best practices are more likely to work well on mobile devices. With the right tools, even non-technical CMS/WCM users can easily create content that is accessible for both mobile and impaired users.
Speaker:
Michael Fromin, Ephox

Product Lab G
11:40 - 12:40 Ektron
Enterprise 2.0: Micro Messaging and Activity Streams Increasing Corporate Productivity
Speaker:
Bill Rogers, CEO Ektron

Product Lab H
1:00 - 2:00 Local Concept
Developing a global content management system from scratch with localization in mind. The good, bad and the ugly.
Speaker:
Michael Cardenas, Local Concept

Product Lab I
2:00 - 3:00 EveryZing
The Universal Search imperative: How to get your content found
Online content continue to explode, and increasingly in the form of video, audio, and image content.  In parallel, Google is training a new generation of searchers to expect a “universal” search result, including all content formats.  As a publisher, how will you address this new expectation?  How will you ensure all of your content is discoverable across the major search engines and searchable across your site?
Speaker:
Kyle Morton, EveryZing

June 17, 11:00 am ET

The challenges facing FICO, a leading supplier of decision management analytics, applications and tools, will sound familiar to global organizations: the need to streamline product and content development lifecycles, support global expansion with accurate and timely localization and translation processes, and satisfy customers worldwide with consistent, quality experience. What makes FICO’s story unique is its strategic and proactive approach to addressing them.

With a successful business case based on reuse as a “first principle,” FICO is building an enterprise content infrastructure that includes XML and DITA, component content management, translation memory and terminology management, and automated publishing. Learn how FICO is aligning global content practices with the company’s business goals and objectives. If you need to spark that “aha!” moment within your organization, you won’t want to miss this webinar event. Topics:

• Reuse as the tipping point: the synergies of component approaches to product and content development
• Implementing an end-to-end global information strategy
• The value of content agility in FICO’s global business strategy

Speakers:

• Leonor Ciarlone, Senior Analyst, Gilbane Group
• Carroll Rotkel, Director, Product Documentation, FICO
• Howard Schwartz, Ph.D., VP Content Management, SDL Trisoft

Registration is open. Sponsored by SDL.

For the first time we have added a "Product Lab Track" to our San Francisco event. Product labs are associated with the technology exhibits and there is no cost to attend them. If you prefer to sit down for a more in-depth demonstration in a conference room away from the exhibit floor, check these out. Another reason to join us in San Francisco even if budgets don't allow for a full conference pass. The schedule is at: http://gilbanesf.com/conference-schedule.html, and the descriptions are at http://gilbanesf.com/product_labs.html

S8. Multilingual Communities: Engagement Through Language and Localization

Where: Gilbane San Francisco Conference, Westin Market St.
When: Thursday, June 4, 2009, 8:30am - 9:30am

Lack of human and financial resources to address demand for localized content are common barriers to successful global business expansion. This session focuses on approaches to tapping into the multilingual resources available within communities of dedicated users to overcome these obstacles. Case study presentations show you how social networks are leveraged to create multilingual content that drives global revenues and user growth in two community-based businesses, iStockphoto and Second Life, a virtual world created by its participants.

Moderator: Mary Laplante, VP Client Services & Senior Analyst, Gilbane Group
Speakers:
Michael Smith, Language Specialist, Localization Team, iStockphoto
Localizing for the Crowd: Growing Internationally Through Crowdsourcing
Danica Brinton, Director, International Strategies and Localization, Linden Lab

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

I4. Saas and Clouds: Confusion and Clarity

Where: Gilbane San Francisco Conference, Westin Market St.
When: Wednesday, June 3, 2009, 4:00pm - 5:00pm

You say “to-MAY-to,” and I say “to-MAH-to.” Are SaaS and cloud computing just two terms for the same technology accessibility model – or not? Whether the same or different in some fundamental ways, what approaches are delivering the most compelling success stories and ROI scenarios today? This lively panel is designed to answer your burning questions about alternatives to installing CM on servers behind your firewall.

Moderator: Mary Laplante, VP Client Services & Senior Analyst, Gilbane Group
Speakers:
Fahim Siddiqui, EVP Product Development, IntraLinks
John Girard, CEO, Clickability
Gregg Johnson, Senior Manager, Product Marketing, Salesforce.com

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

I2. WCM Architectures & Customization

Where: Gilbane San Francisco Conference, Westin Market St.
When: Wednesday, June 3, 2009, 4:00pm - 5:00pm

This session explores strategies for deploying and customizing a WCM system to manage Web content. Best practices and common pitfalls will be discussed, along with various tools and approaches to WCM.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Seth Gottlieb, Principal, Content Here
Web Content Deployment Patterns
Irina Krasteleva, WCM Lead Analyst, Information Management, CGI
Best Practices and Common Pitfalls for WCM Customization

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

E5. Multichannel Publishing – How to Do It

Where: Gilbane San Francisco Conference, Westin Market St.
When: Wednesday, June 3, 2009, 4:00pm - 5:00pm

Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.
Moderator: David H. Lipsey, Managing Director Global Practice, Media & Entertainment, FTI Consulting
Speakers:
Steve Kotrch, Director, Publishing Technology, Simon and Shuster
Joshua Duhl, Director of Enterprise Product Marketing, Quark
Airbus – A study in multi-channel publishing with Quark

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

I9/E13. Improving SharePoint Search & Navigation with a Taxonomy and Metadata

Where: Gilbane San Francisco Conference, Westin Market St.
When: Thursday, June 4, 2009, 2:00pm - 3:00pm

Can't find content inside of SharePoint? Many organizations struggle to organize their content and don't understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You'll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Stephanie and Shawn will also cover the tool's limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations & solutions for complex taxonomy; and faceted search in SharePoint.

Moderator:
Speakers:
Shawn Shell, Founder, Consejo
Stephanie Lemieux, Consultant, Early & Associates

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

W4. Web Content Management Best Practices

Where: Gilbane San Francisco Conference, Westin Market St.
When: Thursday, June 4, 2009, 8:30am - 9:30am

Our speakers in this session will share their experiences in the information-intense, user-experience dependent process of acquiring and retaining customers. Our first speaker will examine the ways in which seemingly endless amounts of information can best be put to use in the retrieval, sifting, and presentation of content for legal clients. Our second speaker will also address this topics, but with a special focus on the online retail user experience.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Ayelette Robinson, Practice Resources Attorney, Morrison & Foerster LLP
Keeping the Client: Managing Content to Ease Client Retention and Business Development
James Wonder, Director of Emerging Technologies, American Institute of Physics

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

S8. Crowdsourcing and Collaboration: New Approaches to Content Globalization

Where: Gilbane San Francisco Conference, Westin Market St.
When: Thursday, June 4, 2009, 8:30am - 9:30am

Lack of human and financial resources to address demand for localized content are common barriers to successful global business expansion. This session focuses on approaches to tapping into the multilingual resources available within communities of dedicated users to overcome these obstacles. Case study presentations show you how social networks are leveraged to create multilingual content that drives global revenues and user growth in two community-based businesses, iStockphoto and Second Life, a virtual world created by its participants.

Moderator: Mary Laplante, VP Client Services & Senior Analyst, Gilbane Group
Speakers:
Michael Smith, Language Specialist, Localization Team, iStockphoto
Localizing for the Crowd: Growing Internationally Through Crowdsourcing
Danica Brinton, Director, International Strategies and Localization, Linden Lab

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

Webinar: 5 Steps to Socializing Your Knowledge Repository
Tuesday, May 19, 11:00am EST

Organizations planning knowledge management initiatives, deploying SharePoint applications or content management systems inside the firewall are fast realizing that they need better, faster and more cost-effective ways to integrate content and human assets. Learn how Social Knowledge Networks (SKN) integrate the wisdom of the community with managed and federated content, library assets, collections and digital assets into “KnowledgeNet Portals” to align social strategies with broader content and knowledge management initiatives. Join Phil Green, CTO of Inmagic, Inc., and Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Media at The Gilbane Group, Register today. Sponsored by Inmagic & KMWorld.

S5. Next Generation KM & Social Networks

Where: Gilbane San Francisco Conference, Westin Market St.
When: Thursday, June 4, 2009, 9:40am - 10:40am

”Knowledge Management” is about people, about information, about collaboration, and how to manage the intersection of the three. Today’s social networking and social media tools, and their widespread adoption, provide businesses with a richer set of tools and an in-place head-start to a more effective knowledge sharing environment. And guess what, it doesn’t have to mean spending a lot of money. This session will look at how to use social media and networking tools in enterprises to improve knowledge sharing.
Moderator: G. Oliver Young, Senior Analyst, Forrester Research
Speakers:
Nelson Ko, Admin, TikiWiki.org; CEO, Citadel Rock Online Communities
Wikis for Collaborative Customer Support - Case Study: Firefox Support
Aaron Levie, CEO & Co-founder, Box.net
Applying the Successful Strategies of Social Networks to the Enterprise

Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html

Register today!

Platinum Sponsor:

Gold Sponsors:

Exhibit Hours
Wednesday, June 3: 10:00 am - 6:30 pm
Thursday, June 4: 10:00 am - 2:00 pm

H: Time for a New Look at Open Source CMS?
Hosted By: The Content Management Professionals Association (CM Pros)

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009, 1:00pm - 4:00pm

The open source CMS market is maturing and, with the increase in competition, the competitive landscape is changing. The historical leaders have been supplanted by new names, and there is a new emergence of enterprise support for open source tools. With the current economic state, more corporations are taking a new look at the open source CMS options.

This workshop promises to be an interactive and engaging session, enabling you to pose your questions to our panel of experts in a collaborative environment. The session will have representation from end users, analysts, and the open source vendor community. Three 20-minute presentations from each group will be followed by our expert panel discussion, and completed with several round table open discussions on the topics that are most meaningful to you. Attendees will benefit from:

• A fresh look at the open source landscape,
• An understanding of the critical issues surrounding an open source implementation, and
• Evaluation criteria as to whether or not an open source solution is right for them.

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!