April 2009 Archives

F: Making the Business Case for Content Globalization
Instructor: Andrew Draheim, Principal, Kidd & Draheim

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009, 1:00pm - 4:00pm

Content solutions aim at improving time to value and time to market while keeping costs under control. Rather than writing and translating the same thing many times, there are ways for streamlining the management of "enterprise content.” One of the most experienced implementers will provide you with insights that will help you to make informed and profound decisions for investing in global content management.

Managing content that will be created, used, and published in many parts of the world brings up questions like:

  • How will information be published around the world and delivered to customers?
  • Can we streamline our processes and save time or money?
  • What technology do we need to acquire, and can the investment be justified?
  • How much time do we have before we will need to see results?
  • Which licensing model works for us: SaaS, OpenSource, or Commercial?
  • How will we avoid typical implementation pitfalls, delays and budget creep?
  • How will we manage change and increase user acceptance?

This workshop will help you find answers to those questions. It is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications. Participants in this workshop will:

  • Review application scenarios to define the "must haves" and "wants" for good global content management
  • Learn what technologies are available today and which ones must or can be involved in a global translation and content management solution
  • Understand financial implications and potential cost savings
  • Receive directions on designing specifications that help getting best value solutions that are on time and on budget
  • Acquire knowledge and techniques to increase user acceptance.

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!

C: Getting Started with Business Taxonomy Design
Instructors: Joseph A. Busch, Founder and Principal, & Ron Daniel, Principal, Taxonomy Strategies LLC

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009, 9:00am - 12:00pm

Business users are more active than ever in the publication and consumption of information. However, many organizations are struggling to engage business users in managing the information they create and consume so that it can easily be found and reused. Information retrieval methods like metadata and controlled vocabularies, historically used only by librarians, now need to be made accessible for use by typical business people. As the content management process is democratized to business users, taxonomy and metadata must adjust to suit those users.

Unfortunately, many organizations have failed to make this adjustment. As a result, many taxonomies are overly complex and far from intuitive for the end users. This problem is exacerbated by confusion about the definitions, uses, and applications for taxonomies and metadata.

This workshop will provide an introduction to taxonomy and metadata benefits, design concepts and implementation strategies. It will also provide detail on a practical design methodology that will allow you to begin designing a business taxonomy for your own organization. Topics covered during the workshop will include: 

  • Distinction between traditional and business taxonomies
  • Justification for a business taxonomy
  • Importance and purpose of a taxonomy within an enterprise portal, search engine or other knowledge management tool
  • Planning a taxonomy project
  • Defining use cases
  • Key Components to a Successful Taxonomy Project
  • Running a taxonomy workshop
  • Defining a value statement
  • Defining audiences
  • Defining activities (what you do, what people want to do)
  • Defining topics

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!

E: Sailing the Open Seas of New Media
Instructor: Chris Brogan, President, New Marketing Labs, LLC

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009. 9:00am - 12:00pm

Everyone is talking about social media. Social networks are growing by the day with more and more people joining. New networks are popping up all over the place. Companies are challenged with building out community platforms around their products and services. Corporations are trying to figure out what social media is and how to integrate both the corporate communities and public social media platforms into their businesses.

Where do you start? Should you be on Twitter? What about Facebook? How do you go about building out a platform solution? This workshop will teach new media techniques, including blogging and social media as well as how all of this ties into business strategies and goals. It will provide a roadmap for building out and integrating these solutions.

Come join Chris Brogan, a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals, as he helps you navigate the open seas of social media.

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!

B: Managing the Web: The Fundamentals of Web Operations Management
Instructor: Lisa Welchman, Founding Partner, Welchman Pierpoint

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009. 9:00am - 12:00pm

Managing a Web site takes more than just selecting the right technologies or a series of one-off projects. Rather, managing a Website is an integral operational function of an organization. Join Lisa Welchman for a workshop where she outlines the fundamentals of Web Operations Management, a discipline that takes Web management out of the arena of ad hoc projects and silo d technology and moves it into the more mature operations arena.

Lisa will detail the 10 steps that must be taken to successfully manage high-value, efficient Web sites and discuss the four dimensions of Web Operations Management including: 

  • Strategy: Developing a Web Operations Management strategy
  • Governance: Defining Web policies and standards
  • Execution: Building an effective and complete Web team
  • Measurement: Measuring the success of your Web properties

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!

D: Making SharePoint Work in the Enterprise
Instructor: Shawn Shell, Principal, Consejo, Inc.

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009. 1:00pm - 4:00pm

SharePoint has become virtually ubiquitous in many organizations. Whether through inclusion in an Enterprise Agreement with Microsoft or a definitive business need that can be satisfied with the technology, SharePoint is popping up everywhere. However, organizations are still struggling with how this technology will complete "integrated" with their environment. Whether it's real integration with other line of business applications like SAP, PeopleSoft or Oracle Financials, or how SharePoint can be used in concert with other portal technologies like PlumTree, WebSphere, Broadvision and others is still a major challenge. To compound these challenges, not all aspects of SharePoint's technology suite are created equal or well understood. During this day seminar, Shawn Shell, founder of Consejo and internationally recognized SharePoint expert, will help attendees better understand the latest version of SharePoint.

Key Points:

  • What is SharePoint (it's not just one product)
  • What are SharePoint's strengths and weaknesses
  • How can you integrate SharePoint with other Portal Technologies
  • Performance and Scalability
  • Governance

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!

Platinum Sponsor:

Microsoft Logo


Gold Sponsors:

Atex Logo   Coremedia Logo    everyzing Logo    SDL/Tridion Logo   Sitecore Logo

See all the exhibitors.

A: How to Select a Web Content Management System
Instructor:  Seth Gottlieb, Principal, Content Here

Where: Gilbane San Francisco Conference, Westin Market St.
When: Tuesday, June 2, 2009. 9:00am - 12:00pm

Selecting a CMS is not like your typical software selection. Unlike other software categories, the CMS marketplace has no clear winners and there are hundreds of viable solutions. You have options of commercially licensed software, software as a service, and open source software and the systems themselves are all highly configurable frameworks so it is difficult to tell what is an aspect of platform and what is an aspect of the demo. There is no one size fits all solution because your content is tightly bound to business processes and structures that are unique to your organization. Unlike accounting and other operational aspects of your business, there are few industry-accepted standards for managing web content. Maybe the problem with the system you are replacing is not the technology but how you are using it. Selecting a CMS is hard but it is not impossible.

In this session Seth Gottlieb will offer pragmatic advice for conducting an effective CMS selection and will walk through a process to help you to:

  • Analyze your requirements to the optimal level of detail
  • Understand what you need in a software supplier
  • Evaluate potential solutions
  • Know what to expect through implementation and beyond

All pre-conference worshop descriptions: http://gilbanesf.com/workshops.html
Main conference program: http://gilbanesf.com/conference_program.html

Register today!

For Immediate Release:

Annual Conference Helps Attendees Evaluate Latest Business Solutions to Manage and Leverage Web and Enterprise Content

San Francisco, CA – April 14, 2009 – The sixth annual Gilbane San Francisco Conference (http://gilbanesf.com/) announced today that its lineup of keynote speakers will address the critical theme of helping organizations assess new tools and technologies to manage web content both internally behind the firewall and externally to customers and partners. The upcoming Gilbane San Francisco event, produced by the Gilbane Group and Lighthouse Seminars, takes place June 2-4, 2009 at The Westin Market Hotel in San Francisco. The opening keynote addresses will be delivered by Kumar Vora, Vice President & General Manager, Enterprise, of Adobe who will discuss new technologies for secure engagement within and beyond the enterprise; and Tricia Bush, Group Product Manager of SharePoint for Microsoft Corporation who will focus on the next generation of web platform strategies. Rounding out the keynote program is an all industry-analyst panel discussion featuring experts from Forrester, IDC, WelchmanPierpoint and Gilbane Group.

Gilbane San Francisco 2009 brings together industry thought leaders from technology, enterprise IT, analyst, and consulting firms who provide attendees with the latest successful content management and enterprise social software strategies, technologies and techniques. In addition to visionary keynotes, the event features in-depth pre-conference workshops and a main conference providing coverage of web content management, enterprise and site search; content globalization; semantic technologies; publishing; XML; and enterprise social media tools and platforms from Twitter to business blogs, project wikis and other collaboration tools and platforms.

Keynote Sessions

Engaging Beyond the Enterprise
To successfully engage beyond the enterprise, companies need the right technologies to more effectively communicate with customers, constituents, partners, and employees in key business processes. The most critical business applications have to manage content that either crosses firewall boundaries, or needs to work simultaneously with enterprise content or data. Adobe’s Kumar Vora, Vice President & General Manager, Enterprise, will discuss how organizations can deliver rich and engaging applications that streamline and quicken data exchange, and accelerate decision-making.

The Web Platform of the Future
Managing content outside the four walls is as important as that within. There’s a large opportunity to leverage an investment in process and technologies into the .com environment, but it’s often difficult to bridge the chasm that exists among content owners, marketing, interactive agencies, and IT. Microsoft’s Tricia Bush, Group Product Manager of SharePoint, will address how these worlds converge when a company outlines its web platform strategy around one of three pillars: Reach, Revenue, or Retention.

Keynote Industry Analyst Panel
An integral part of the keynote program, this panel represents an opportunity for conference attendees to hear differing opinions on enterprise and social media content strategies from a variety of expert sources. Panelists include Jeremiah Owyang, Senior Analyst, Social Computing, Forrester; Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC; Larry Hawes, Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group; and Lisa Welchman, Founding Partner, WelchmanPierpoint.

“In today’s business environment, every organization has one thing in common: the need to synchronize content across multiple business applications and multiple communities,” says Frank Gilbane, CEO of the Gilbane Group and moderator of the keynote sessions. “This year’s keynotes share the timely theme of how to move enterprise and web content – including product, marketing, regulatory, and transactional information – both behind the corporate firewall and out to customer- and partner-facing applications, including social media environments. Our speakers reflect the diversity of ideas and technology solutions to meet this challenge.”

To view additional information on the keynotes as well as the entire conference program, visit:
http://gilbanesf.com/conference_program.html

Gold sponsors at Gilbane San Francisco include Atex, CoreMedia, SDL Tridion, EveryZing and Sitecore. These industry leaders will be joined by many other solution provider exhibitors and sponsors of the conference.

Media sponsors of the Gilbane San Francisco event include Business Wire, CMS Critic, CMSWire, eContent, FierceMarkets, KMWorld and MultiLingual Magazine. Among the Association sponsors are CM Pros, KM Institute, The Information Architecture Institute, The Globalization and Localization Association (GALA), and OASIS.

IT and business professionals interested in attending the conference may register at: http://gilbanesf.com/registration_information.html

Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbanesf.com/exhibitors_sponsors.html

Follow the conference on Twitter (#gilbanesf):
http://twitter.com/gilbanesf

About Gilbane Group Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 60 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

Contact
Lighthouse Seminars
Jeffrey V. Arcuri, 508-759-8180
jeff@lighthouseseminars.com

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We are honored to to be able to bring you the largest collection of leading practitioners, analysts, and technologists available this year at our San Francisco conference. Expanding on the theme “Where content management meets social media,” this year's conference is focused on business implications of content strategies: from general content management decisions to using social media wisely. Our powerful combination of content technology experts can only be found at Gilbane events.
http://gilbanesf.com/

Our faculty of experts and industry leaders includes:

Razmik Abnous, VP, Chief Technology Officer, EMC Documentum
J. Brooke Acker - CEO, Expert System USA
Ed Anuff - EVP & GM for Movable Type and Professional Services, Six Apart
Stephen Arnold - Founder, Arnold IT
Joseph Bachana - President and Founder, DPCI
Éric Barroca - CEO, Nuxeo
Geoffrey Bock - Senior Analyst, Collaboration & Social Computing, Gilbane Group
Michael Boses - Director of XML, Quark
Danica Brinton - Director, International Strategies and Localization, Linden Lab
Chris Brogan - VP Strategy & Technology, CrossTech Media
Diane Burley - Industry Specialist, nstein
Christian Burne - Oshyn
Joseph Busch - Founder and Principal, Taxonomy Strategies
Tricia Bush - Group Product Manager, SharePoint, Microsoft
Arje Cahn - CTO, Hippo
Nick Carr - President, Allette Systems
Bradlee Chang - XCential
Leonor Ciarlone - Lead Analyst, Globalization, Gilbane Group
Ron Daniel - Principal, Taxonomy Strategies
Karl Darr - STAR Group
Frank Del Pinto - Senior Product Marketing Manager, Interactive Content Management, EMC
Naresh Devnani - Managing Director, Lean Management Group
Joe Didamo - VP Global Solutions, Jonckers
Larry Donahue - Chief Operating Officer & Corporate Counsel, Deep Web Technologies
Andrew Draheim - Principal, Kidd & Draheim
Kevin Duffy - Chief Executive Officer, XyEnterprise
Yas Etassam - Lead XML Architect, VMware
Denis Gachot - President, Systran Software
Chip Gettinger - VP XML Solutions, SDL Trisoft
Dan Gibson - Director, Internet Communications, American Gas Association
Frank Gilbane - CEO, Gilbane Group
John Girard - CEO, Clickability
Shuli Goodman - Independent Consultant
Seth Gottlieb - Principal, Content Here
Krishnan Hariharan - Product/Offering Manager, Lotus Web Content Management, IBM Software Group
Larry Hawes - Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group
Richard Higgs - Lead Technology Intergration, Deloitte Consulting (Pty) Ltd
J.B. Holston - CEO & President, NewsGator
Gregg Johnson - Senior Manager, Product Marketing, Salesforce.com
Karl Kadie - Senior Analyst, Content Globalization, Gilbane Group
Miles Kehoe - President, New Idea Engineering
Craig Knight - CEO, PML Flightlink
Nelson Ko - CEO, Citadel Rock Online Communities
Steve Kotrch - Director, Publishing Technology, Simon and Schuster
Irina Krasteleva - WCM Lead Analyst, Information Management, CGI
Kieran Lal - Acquia
Mary Laplante - VP Client Services, Gilbane Group
Joan Lassalle - President, Lassalle-Ramsay Inc.
Stephanie Lemieux - Senior Taxonomy and IA Consultant, Earley & Assoc
Aaron Levie - CEO and Co-Founder, Box.net
Scott Liewehr - Strategy Practice Lead, Onesta Group
David Lipsey - Managing Director, Media and Entertainment, FTI Consulting
Nic McMahon - VP Global Technology Solutions, Lionbridge
Jascha Minow - Industry Solutions Specialist, ThirtySix Software
Helen Mitchell Curtis - Senior Program Director of Enterprise Solutions, McFadden
Martha Morgan - Information Architect, NetApp
Garry Muddyman - CEO and MD, Conversis
Jeremiah Owyang - Senior Analyst, Forrester
Natasja Paulsenn - Partner, Ordina Consulting
Hadley Reynolds - Research Director, Search & Digital Marketplace Technologies, IDC
Craig Rice - Regional Manager, Vasont\
Ayelette Robinson - Practice Resources Attorney, Morrison and Foerster, LLP
Bill Rogers - CEO, Ektron
Carroll Rotkel - Director, Product Documentation, Fair Isaac Corporation
Shannon Ryan - President & CEO, non-linear creations
Howard Schwartz - Ph.D., VP Content Management, SDL Trisoft
Eric Severson - CTO, Flatirons Solutions
Shawn Shell - Principal, Consejo
Fahim Siddiqui - EVP Product Development, IntraLinks
Jerry Silver - Lead Product Marketing Manager, EMC/Documentum
Michael Smith - Language Specialist, Localization Team, iStockphoto
David Smith - President, LinguaLinx, Inc.
Nova Spivack - CEO and Founder, Radar Networks
Gabe Sumner - Technical Evangelist, Telerik
Kent Taylor - GM North America, Acrolinx
Grant Vergottini - XCential
Kumar Vora - VP & GM Enterprise, Adobe
Dale Waldt - Senior Consultant, Gilbane Group
Dick Weisinger - Vice President and Chief Technologist, Formtek
Lisa Welchman - Founding Partner, WelchmanPierpoint
Tony White - Lead Analyst, Web Content Management, Gilbane Group
Andrew Wilcox - President, CM Pros
James Wonder - American Institute of Physics
Randy Woods - Co-Founder and Executive Vice President, Non-Linear Creations
G. Oliver Young - Senior Analyst, Forrester Research

The conference program is now available at http://gilbanesf.com/conference_program.html

See the speaker biographies.

See you there!

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