Content management and content technology
The 2010 edition of the Gilbane Conference is designed to foster interaction between all stakeholders in the content management and content technology communities, with the ultimate goal of increasing the successful implementation and deployment of content technology. The conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.
Chaired by: Frank Gilbane ∙ Organized by: Lighthouse Seminars
Program: https://gilbane.com/gilbane-conference-program-boston-2010/
For additional information on our events see Gilbane Conferences.
Multichannel content management (MCM) means creating and managing content that can be optimized for each channel and device, ideally including those not anticipated. “Web”content management has been dominant for a few years, and “enterprise” content management was hijacked by the document management interests early on. These days “multichannel” is used mainly for emphasis since in general “content management” that isn’t multichannel is not very useful.
also see https://gilbane.com/2014/02/multichannel-content-management/
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Mashable called 2013 the Year of Responsive Web Design.
See:
Responsive Design and the Future of Digital Experiences
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves an information model or concept of information that is used and applied to activities which require explicit details of complex information systems. These activities include library systems and database development.
Enterprise content integration (ECI) is a middleware software technology, often used within large organizations, that connects together various types of computer systems that manage documents and digital content. ECI systems often work in tandem with other technologies such as enterprise content management, document management, groupware, and records management. It takes a decentralized approach in order to manage content from various resources.
Also see enterprise information integration.
Digital experience (DX) emerged from work in the 1990s on “experience management” which included customers, employees, suppliers, and other stakeholders. Customer experience (CX) became the primary focus of experience management in the 2000s fueled by the growth of web commerce and other digital marketing channels. Technology suppliers and analysts serving marketing organizations began targeting CX in their products and services with features and their own marketing and branding efforts. In particular many “web content management (WCM) systems” became “customer experience management” (CXM), web experience management” or “web engagement management” systems (both using the WEM acronym). Most of these same products and services were also applicable and already in use for managing other stakeholder experiences, and became “digital experience” (DX) systems or platforms (DXPs), with CX being one component.
A positive digital experience requires much more than a pretty and fast web page or mobile app. There are other marketing technologies, internal back-end systems, supply chains, and operational workflows, digital or not, that need to be integrated with to ensure a smooth and informed experience. See Digital Experience is all about integration and agility.
The 2014 edition of the Gilbane Conference in Boston focused on Content Management, and Digital Experience: manage, measure, mobilize, monetize, and was designed for marketers, content managers, technologists, and executives responsible for building strategies and implementations for compelling multichannel digital experiences for customers, employees, and partners.
Chaired by: Frank Gilbane ∙ Organized by: Information Today Inc
Conference website: http://gilbaneconference.com/2014/
Program: http://gilbaneconference.com/2014/program.aspx
Speakers: http://gilbaneconference.com/2014/SpeakerList.aspx
Presentations: http://gilbaneconference.com/2014/Presentations.aspx
For posts about this conference see: https://gilbane.com/category/gilbane-conference/gilbane-conference-2014/
For additional information on our events see Gilbane Conferences.
The idea behind ‘information objects’ was that discrete pieces of information, along with metadata, were what should be the raw data for computing. Computing with information objects rather than bits or bytes or fixed-length records was the evolutionary step in information processing that would make the next big difference.
See Document Management & Information Objects
