Curated for content, computing, data, information, and digital experience professionals

Category: Content management & strategy (Page 97 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

multichannel publishing

This term came into widespread use with the emergence of electronic documents, especially after the Web was created. Since then “multi-channel” has grown to mean any number of channels and even an unknown, n + 1, number of channels given the proliferation of devices and applications. 

“Omnichannel” or omni-channel publishing became a popular concept among marketers to refer to “all the channels”, including physical and digital, to a customer, and the desire to synchronize all channels and touch points for a good customer experience. Marketers are of course hopeful by nature.

Also see single source publishing, multipurpose publishing, SGML, and XML.

computer aided translation

Now more commonly known as machine translation (MT), refers to the the use of software to translate text or speech from one language to another. In the 80s and 90s MT software was rule-based, but in the 2000s statistical analysis and the re-emergence of neural networking and more advanced machine learning techniques have proved to be far more successful.

 

Single source publishing

Single source publishing, also known as single sourcing publishing, is a content management method, often referred to as multichannel content management, which allows the same source content to be used across different forms of media and more than one time. The labour-intensive and expensive work of editing need only be carried out once, on only one document; that source document can then be stored in one place and reused. This reduces the potential for error, as corrections are only made one time in the source document. Single-source publishing is sometimes used synonymously with multi-channel publishing though whether or not the two terms are synonymous is a matter of discussion.

Component content management system

A component content management system (CCMS) is a content management system (CMS) that manages content at a granular level (component) rather than at the document level. Each component represents a single topic, concept or asset (for example an image, table, product description, a procedure). The CCMS must be able to track “not only versions of topics and graphics but relationships among topics, graphics, maps, publications, and deliverables.

See this Gilbane Group white paper for a more detailed description Component Content Management – How True CCM Technology Drives the Most Compelling Content Initiatives.

Semantic Web

The Semantic Web is a collaborative movement led by the international standards body, the World Wide Web Consortium (W3C). The standard promotes common data formats on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current web dominated by unstructured and semi-structured documents into a “web of data”. The Semantic Web stack builds on the W3C’s Resource Description Framework (RDF).

Also see linked data and knowledge graphs.

This Scientific American feature article from May 2001 sets out the vision (and yes, this is also a fun example of what a staid web page looked like in 2001):
The Semantic Web
A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities
by Tim Berners-Lee, James Handler and Ora Lasilla

Also see:

Introduction to Semantic Technology

and for a slightly more skeptical point of view:

Web 2.0, 3.0 and so on

and this:

Why Adding Semantics to Web Data is Difficult

 

Ontology (information science)

In computer science and information science, an ontology is a formal naming and definition of the types, properties, and interrelationships of the entities that really or fundamentally exist for a particular domain of discourse. It is thus a practical application of philosophical ontology, with a taxonomy. An ontology compartmentalizes the variables needed for some set of computations and establishes the relationships between them. The fields of artificial intelligence, the Semantic Web, systems engineering, software engineering, biomedical informatics, library science, enterprise bookmarking, and information architecture all create ontologies to limit complexity and to organize information. The ontology can then be applied to problem solving.

Gilbane Advisor 11-20-19 — content value, enterprise search, EU, GOOG, FB

Content accounting: calculating value of content in the enterprise

Sarah O’Keefe provides a guide for measuring the business value of content for companies of all sizes. Helpful for content professionals, project managers, and senior management. Includes a sample P&L and balance sheet. Justify your project. Read More

content balance sheet

Content management on intranets: centralized, distributed, and hybrid models

This will be basic for many of you but is a clear and accessible description of the differences and the pros and cons of each model to share with non-specialist or non-technical colleagues. Read More

Google vs EU pubs and Facebook’s new trick

Frederic Filloux looks at the state of the complicated dance among EU publishers, Google, and Facebook in light of the recent announcements and motivations of each of them, and some research on news search behavior. A good read. Read More

The key to millions: enterprise search?

Steve Arnold dishes out a dose of reality in his inimitable slightly snarky way on the realities of the enterprise search market. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

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