INSCI Corp. announced its Channel Marketing Solution. The solution is available as installed software or via INSCI hosted services (ASP), and is designed to enable companies to accelerate their global channel marketing programs; reduce marketing distribution costs; increase visibility and market share through each distributor; and improve productivity through the intelligent reuse of content for campaigns worldwide. Built on INSCI’s enterprise DAM technology, the INSCI Channel Marketing Solution is a complete solution for the centralized management of marketing materials, from creation to distribution. The system’s metadata model automates the distribution of content, so companies can create secure, web-based portals for sharing and distributing marketing materials to internal groups, outside agencies, distributors, and product consumers. Easily modified, the user interface of the Channel Marketing Solution can be customized for each user group — distributors, vendors, agencies, and consumers can have a different user experience, viewing only the content relevant to their needs. The Channel Marketing Solution is shipping and available today. www.insci.com
Category: Content management & strategy (Page 333 of 489)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Indraweb.com, Inc. announced that it has officially changed its name to Intellisophic, Inc. According to company management, the name change more accurately reflects the company’s core offering and marks a shift in strategic focus. “Sophic” means “teaching wisdom”, reflecting how the company leverages trusted knowledge sources such as encyclopedias, text books and reference manuals to develop taxonomic data. The company is also bringing a new emphasis on partnerships and has invited other vendors to license the content for use in their applications. Intellisophic offers its products to customers across a wide variety of industries, including life sciences, information publishing and government intelligence agencies. The company has also recently forged alliances with other technology providers such as Inxight, DFI International, Mark Logic and DataLever which enhance their product offerings with Intellisophic’s taxonomic content. www.intellisophic.com
DataMirror Corporation introduced Integration Suite 2005, a solution designed to solve real-time data integration challenges across relational databases and disparate computing platforms. DataMirror Integration Suite 2005 combines integration technology with global services. The data integration functionality and services is interoperable, allowing customers to utilize specific data integration capabilities separately or in unison. The Suite also supports a host of business applications, including active data warehousing, business intelligence, business activity monitoring, customer relationship management, e-Business, data auditing/compliance, data distribution, and mobile computing. DataMirror introduces a new version of its data integration software solution, DataMirror Transformation Server as a core component of Integration Suite 2005. With increased functionality aimed at helping companies share up-to-date data with customers, partners, and employees, Transformation Server 5.2 includes added flexibility, interoperability, and performance. www.datamirror.com
Day and GFT Solutions announced the mutual integration of the product suites Communique and HYPARCHIV to create a content lifecycle platform. The joint platform enables companies to manage the entire lifecycle of enterprise content — from formation via active use to archiving. GFT’s HYPARCHIV covers document management and secures the archiving of company relevant information. Day complements these services with its enterprise content management system, Communique. The joint content lifecycle platform allows for creation, approval, publishing and storage, and enables companies to manage paper-based information such as invoices, offerings, letters with any kind of digital information — from E-Mails via Microsoft documents to images, movie sequence or audio files — in one system. The solution offers workflow and business process management functionality. All information can be stored via the system in data-secure archives and optical storage. The system offers interfaces for the integration of third-party solutions and is based on JSR 170. www.gft.com, www.hyparchiv.com, www.day.com
Mediasurface announced that it has entered into a partnership agreement with Intercea Plc, a Managed Services specialist. The new partnership will provide companies with fully managed Mediasurface solutions hosted at Intercea’s UK-based datacentre. Under the agreement, Mediasurface will become part of the Intercea product set, and will be delivered as a proactively managed service – at flexible low cost monthly payments. www.mediasurface.com, www.intercea.co.uk
PureEdge Solutions Inc. announced that it has partnered with IBM to offer Process Automation Quick Start for Government a turn-key starter package to automate forms-based government processes. The e-Government solution will be jointly sold by IBM and PureEdge and includes sample forms, software and professional services that provide a way for state, local and federal governments to automate the delivery of grants, applications, permits and other forms and records. The Quick Start offering expedites the deployment of PureEdge XML e-forms with IBM Content Manager, and can be further extended with the addition of IBM WebSphere Business Integration tools for workflow and business process modeling. The solution will be jointly delivered by PureEdge and through IBM’s global distribution channels. www.pureedge.com
Day announced that it has made available an implementation of the Content Repository API for Java Technology (JCR) to the Apache Software Foundation in order to further promote industry adoption and collaboration of the JSR 170 standard. Apache has formed a new Incubator project, code-named “Jackrabbit”, to accept the donation and guide future development of the software. JSR 170 recently passed the public review stage of the Java Community Process, and is currently incorporating public comments. Day, as JSR 170 Specification Lead, is responsible for developing an official Reference Implementation and Testing Compatibility Kit for the Content Repository API, and has chosen to do so through the Apache open source community in order to promote open collaboration among the various industry participants and further adoption of the standard by the community of server-side Java application developers. The JSR 170 expert group includes members from 22 independent companies, including Apache, BEA, Fujitsu, Hewlett-Packard, IBM, Novell, SAP, Sun and Oracle. www.apache.org, www.day.com
Mark Logic Corporation announced the Open Content Architecture (OCA) and new partner network. Using Mark Logic and the solutions provided by its partners, customers now have an open, extensible platform on which content-centric applications can be rapidly built and deployed. The new partner network includes providers in content conversion, content authoring and real-time collaboration, content enrichment, entity extraction, dynamic taxonomy generation, visualization, and content integration. Together these companies will deliver solutions for customers leveraging Mark Logic as an open content database platform. Founding members in the Partner Network include: Blast Radius, ClearForest Corporation, Composite Software, Exegenix, Groxis, Intellisophic, Inxight, Itemfield, and Olive Software. Under the OCA model, customers construct content applications built on Mark Logic’s standards-based content repository with a compatible architecture. Third party solutions that provide specific functionality can be “snapped onto” the content repository as needed. www.marklogic.com
Subscribe to the Gilbane Advisor
