Category: Content management & strategy (Page 161 of 481)

We came across a study entitled “The 2008 Tribalization of Business” while preparing to publish a new Gilbane white paper on web experience management. The “Tribalization” research looks at communities and online marketing: how they deliver value, obstacles to making them work, what contributes to success, and how marketers measure effectiveness. Highlights of the research (co-sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research) are reported on marketingcharts.com.

This datapoint caught our eye:

“The greatest obstacles to making a community work are not related to technology or funding, the study found; rather, getting people [to engage] in the community (51%).”

Community is one of four components of engagement strategy discussed in the new Gilbane white paper (the others are personalization, user-generated content, and collaboration). In the paper, we provide some guidance about making communities work not just at start-up but throughout their lifecycle.

Engage Me! Web Experience Management as the New Business Imperative is the companion white paper to a webinar in which we participated with Linksys and the Colorado Department of Transportion. The webinar and paper are sponsored by FatWire. An archive of the webinar is available for viewing, and the paper is now available for download on the FatWire site. It will be posted on the Gilbane site later this month.

Well, actually the report was published by the author, Seth Gottlieb, a few months ago, but it is now available at the Gilbane store. Seth has worked with open source content management systems for years and for this report personally installed all the products he evaluated. Seth has written a really excellent report that is a must-read for anyone considering investing in and open source web content management system, or for anyone inclined to dismiss them out of hand.
Report Description
Open Source Web Content Management in Java provides an in depth analysis of seven of the leading open source Java web content management platforms. Written for technical decision makers, the report breaks down the open source marketplace and describes various categories of open source software and where they are most effectively used. The report also provides a framework for understanding the cost and risk implications of selecting an open source platform over commercial software.
Each 15+ page product evaluation explains the technical architecture and functional capabilities of the platform and provides insight into how the project is organized and the community behind it. There is enough technical detail to provide a foundation for ruling out incompatible technologies and prototyping the likely candidates. There is also useful information for content contributors and site managers to help them understand how the tool would support their responsibilities of today and their vision for tomorrow.
Products Evaluated:

• Alfresco Enterprise
• Apache Lenya
• Daisy CMS
• Hippo CMS
• Jahia Enterprise
• Magnolia Enterprise
• OpenCms

Buy Open Source Web Content Management in Java, by Seth Gottlieb.
NOTE: This is a downloadable PDF file. Acrobat version 6 or higher required.

I am happy to announce that Fal Sarkar has joined us as a Contributing Analyst. Some of you may have met Fal when he was the Market Segment Manager for ECM at Sun as we did, or when he was at Xinet before that. Fal is currently based in India with his family where he has been involved in some very interesting work. See Fal’s post from yesterday, and his bio for more details. Fal will be writing and helping us with research on content management (both ECM & WCM) and social media, as well as what is happening in India.
Fal can be reached at: fal@gilbane.com, or at extension 219, which transparently rings through to Fal in Chennai, India or to his voicemail, but please remember the time difference.
Welcome Fal!

Join the Gilbane Group and Vignette on July 30, 2008, at 2:00 p.m. (Eastern) for a webinar entitled “The Keys to a Targeted Online Experience.” The primary topic will be the synergies derived from the tight integration of Web Content Management-Portal-Collaboration suites versus stand-alone applications.
Click here to register.

Well, our blogging hiatus is over. No, we haven’t fallen off the face of the earth, as some loyal readers might have thought. Quite the contrary. We’ve been criss-crossing countries and continents since April, speaking at industry events, user group meetings, and our own conference in San Francisco.

What’s really keeping us busy, though, is new original research and analysis on content globalization within multinational organizations. Gilbane Group’sMultilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain will be published this summer. The report provides an in-depth look at the current state of content globalization initiatives and emerging best practices. Highlights include profiles of companies with worldwide brands who are bringing together people, process, and technology to align multilingual content initiatives with strategic global business goals.

You may have gotten a sneak peek at preliminary results if you attended Gilbane San Francisco, Localization World in Berlin or the STC annual meeting in Philadelphia, or Sajan or SDL customer events in May. In the weeks ahead, the research will be featured in several webinar events, such as the July 24 event with study sponsor RedDot, and in our blog entries (so check back often).

In addition to RedDot, sponsors are Jonckers, Sajan, Sitecore, SDL Tridion, Systran, and Jahia.

We’re very excited about the insights we uncovered in the research, and we look forward to sharing them with our readers. Stay tuned.

An attendee at an industry conference recently asked me, “Who are Vignette’s products really best suited for?” While the full answer to this broad question would require a consulting engagement to deliver, the short version is “medium-sized and large enterprises that have needs for a unified WCM, collaboration, and portal solution.” While each of these Vignette applications is fully functional on its own, the real value proposition of Vignette’s products stems from the synergies of tightly integrating all three modules. In support of this statement, one client several months ago bluntly stated that for the kind of static Web publishing it had in mind, the Vignette Content Management product was “too complicated and too expensive.” I agreed. But for larger enterprises with collaborative intranets, extranets, or public-facing internet sites – especially those with demanding requirements for dynamic content and personalization – less sophisticated Web publishing solutions would certainly fail, regardless of price.